Will Customer Profiles Replace Marketing Personas?

Will Customer Profiles Replace Marketing Personas?

January 16, 2018 2:02 pm

Rising applied sciences make it attainable to maneuver segmentation and personalization fashions past marketing personas to distinct, particular person buyer profiles. The power to gather buyer info — and arrange it (i.e., massive knowledge) and draw insights from it (i.e., machine studying) — makes it potential for entrepreneurs to evolve. This evolution from purchaser personas to particular person profiles can present superior personalization and an enhanced expertise for consumers

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