Blog Softpact

15 Quality Themes for BigCommerce

February 25, 2018 2:59 pm BigCommerce is a number one ecommerce platform, internet hosting greater than fifty five,000 on-line shops, together with outstanding manufacturers reminiscent of Martha Stewart and Toyota. With a big choice of top of the range, premium themes, BigCommerce provides retailers the power to launch a full-fledged retailer with out the effort of int

Protect Your Brand on Ecommerce Marketplaces

February 23, 2018 4:02 pm Marketplaces might help manufacturers add incremental gross sales — and construct consciousness. The extra avenues on which the buyer sees your model, the extra recognizable it turns into. As your model positive aspects recognition, shoppers will keep in mind it and can be extra more likely to buy. However promoting on marketplaces might back

What, Exactly, Is Bare Minimum SEO?

February 23, 2018 12:04 am Natural visitors from Google and different serps stays essential to many retailers. It generates a gentle stream of prospects. And it additionally insulates retailers from over-counting on Amazon for gross sales. There isn't a higher authority on search engine marketing than Stephan Spencer. He’s the co-writer of The Artwork of web optimi

The SEO’s essential guide to web technology

February 22, 2018 5:02 pm As an search engine optimization skilled, your position will invariably lead you to interactions with individuals in all kinds of roles together with enterprise house owners, marketing managers, content material creators, hyperlink builders, PR businesses, and builders. That final one – builders – is a catch-all time period that may embody software engineers, coders, programmers, entrance- and agai

Three SEO issues that your SEO report needs to include (but you probably overlook)

February 22, 2018 4:10 pm Good web optimization reporting is hard. There’s a lot conflicting and outdated recommendation in our business that in lots of instances, SEOs are likely to concentrate on buzz phrases relatively than good actionable recommendation. I’ve seen a whole lot of search engine optimisation stories all through the years and I typically have exhausting time strolling out with a superb plan of addit

Failure to Manage Sales Tax Exemptions Could Cost (Big) Money

February 22, 2018 2:59 pm Ecommerce retailers often make tax-exempt gross sales to resellers, not-for-income, and different entities. Gross sales tax auditors are more and more scrutinizing exemption claims, which, if poorly documented, might end in retailers paying fines and again taxes. As time and know-how transfer ahead, gross sales tax auditors’ focus has shifted

Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients

February 21, 2018 8:16 pm In “Optimizing Checkout Flow in WooCommerce,” my earlier article, I provided recommendations on decreasing deserted carts by streamlining the checkout course of. To be clear, nevertheless, you may spend years optimizing your checkout course of and not get rid of deserted carts. There are alternatives to deliver consumers again to y

A Brief Introduction to Affiliate Marketing for Ecommerce

February 21, 2018 3:01 pm Affiliate marketing is a promotional mannequin that connects retailers with unbiased entrepreneurs who're prepared to take a position money and time to promote the service provider’s merchandise. Put one other method, affiliate marketing connects a enterprise that has a product to promote with a marketer who can promote it. Affiliate mark

4 local SEO strategies for small and medium businesses

February 20, 2018 6:59 pm For small and medium companies who need to compete on the identical enjoying-area as a lot bigger firms with higher assets at their disposal, having a robust native search engine optimisation technique is essential. Regardless of what business you’re in, you’ll all the time have at the least one competitor who has been round longer and has allotted extra finances and assets to constructing their vi