Blog Softpact

7 Mistakes That Will Kill Your B2B Ecommerce Launch

March 23, 2016 1:02 pm I’ve labored within the B2B ecommerce business for 18 years. I’ve seen all of it — good and dangerous. Here are seven errors that always trigger failures in B2B ecommerce launches.B. Ignoring Design and User ExperienceB2B corporations typically emphasize utility over consumer expertise. This can harm an organization’s model, in addition to the notion of high quality. Moreover, many corporat

4 Simple Product Page Layouts That Work

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March 22, 2016 10:04 am I’ve written an amazing deal about design and performance and the essential position every performs within the usability of an internet retailer. Usability is the driving pressure behind conversions. Even in case you supply free delivery and aggressive pricing, if consumers can’t discover what they want, perceive the calls to motion, and full the checkout course of, nothing else issues.In this text

Sales Tax: How to Collect, Process for Your Online Store

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March 21, 2016 2:24 pm For bodily shops, similar to an area Walmart, the gathering of gross sales tax is simple. For on-line retailers, it's far more difficult.Sales tax is comparatively simple for brick-and-mortar retail shops. A shopper goes right into a retailer, buys one thing, and pays the gross sales tax for the state, county, and metropolis the place the shop is situated. It’s easy.In distinction, on-line retai

11 New Ecommerce Books for Spring 2016

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March 20, 2016 6:27 pm Spring is right here, which suggests it’s time to take a look at the brand new ecommerce books. There are titles on content material advertising, crowdfunding, platform enterprises, model id, startup technique, and constructing a enterprise with little or no price range.I compiled this record utilizing Amazon.com. From Amazon’s “Books” class, I chosen “Business & Money.” From there I se

SEO: HTML, XML Sitemaps Explained

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March 18, 2016 2:46 pm Sitemaps are available two flavors: HTML and XML.  Each has totally different makes use of and values for search engine marketing.HTML sitemaps are primarily designed to assist information buyers. XML sitemaps are used solely to make sure that search engine crawlers can index the URLs listed on a website. Each sitemap has distinctive strengths and weaknesses with regards to web optimization. So it’

What CSS Means for Ecommerce Merchants

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March 18, 2016 2:46 pm Last month, in “What HTML5 Means for Ecommerce Merchants,” I described the aim of HyperText Markup Language, and the way HTML5 is best than earlier variations. In this text, I’ll assessment the position of Cascading Style Sheets.HTML for Structure; CSS for AppearanceOne solution to perceive CSS is to match it to HTML.HTML organizes the content material of an internet site right into a

Content Marketing: The Hard Working Listicle

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March 17, 2016 1:03 pm Listicles are articles that include lists. BuzzFeed has used listicles to propel its reputation.An article in listing type or a easy record extensively annotated, the listicle is directly common, visitors-driving, and a straightforward-to-comprehend type of journalism and content material advertising. It's the blue-collar strategy to partaking clients and producing content material, and is slowly profi

Search-marketing Insights from Connect Search Engine Watch Conference

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March 16, 2016 3:06 pm I recently attended the Connect Search Engine Watch Conference in Miami. The conference covered two tracks ? ?Engage with Organic? and ?Innovate with Paid? ? over two days. I spent my time on the organic track the first day and the paid track the second.In this article, I’ll share my observations from the conference.1. Local search optimization is strongly influenced by Google My Business, as Goo

Pros, Cons of Email Preference Centers

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March 16, 2016 3:06 pm Email preference centers can allow subscribers to choose the frequency in which they receive emails, as well of the types of content they want to receive. Home Depot’s preference center, for example, allows users to choose their skill level and interests in an easy-to-navigate process.Years ago, email preference centers popped up on all kinds of websites. Preference centers were an effort to curb

The evolution of FringeSport?s KPIs

March 16, 2016 3:06 pm How do you run your business? What numbers are meaningful, and on what intervals do you review them?When FringeSport was a side project, I mainly looked at revenue and gross product margin after projected shipping costs. I reviewed revenue whenever we got excited, which was daily or hourly, and margin rarely ? usually only when we were pricing a new product.The reason we chose these two metrics was tha