Blog Softpact

Which Promotions Perform Best for Your Ecommerce Business?

February 22, 2018 9:05 pm Ecommerce retailers sometimes run promotions all year long. Some are seasonal, reminiscent of “Free Delivery on Valentine’s Day Flowers” and “20% Off for Cyber Monday.” Others give attention to product classes, akin to “Free Socks with Buy of Any Denims.” Nonetheless others are sitewide, resembling “Free Deli

HTTPS Is Important for More Reasons Than SEO

February 22, 2018 9:05 pm A website’s use of the safe protocol — as evidenced by the HTTPS designation and the presence of a safety certificates — is a precedence for search engines. However current modifications to Google Chrome make it essential for net browsers, too. HTTPS and Browser Conduct Google is tackling the safety problem throughout the online by way of

The State of Social Advertising and Tracking

February 22, 2018 9:05 pm What a yr 2017 was for social promoting and monitoring. What stayed the identical, what’s new, and what's on the horizon? Let’s get into it. What Stayed the Similar UTM hyperlinks are nonetheless essential to understanding advert efficiency. We might by no means transfer past UTM tags, or any question parameter monitoring for that matter. T

Create Google Docs from a Google Sheet

February 22, 2018 9:05 pm What you are promoting can use Google Apps Script to tug knowledge from the rows and columns of a Google Sheet and create individualized Google Docs that embrace solely the knowledge wanted. This could make what you are promoting and the parents operating it extra productive. Right here’s an instance. Think about a mid-sized brick-and-cli

My experience with product reviews

February 22, 2018 9:00 pm I’m an enormous believer in product evaluations for ecommerce websites. I've been for years — because the begin of on-line evaluations. I keep in mind when Amazon first utilized critiques, within the early 2000s. I used to be working for LivingDirect, a retailer of residence merchandise. We marveled at Amazon’s evaluations. What a

Google Data Studio: Track Sales, ROI from All Sources

February 22, 2018 9:00 pm The proliferation of marketplaces and promoting channels represents a knowledge problem for ecommerce retailers. More and more, retailers are promoting on Amazon, eBay, and Walmart, for instance, along with their very own web sites. Many at the moment are promoting past Google AdWords and Bing advertisements to different channels, corresponding