Blog Softpact

From Magento to WooCommerce, 1 year on

July 28, 2016 3:06 am Just over a yr in the past, I moved my website from Magento to WooCommerce. I described my strategy of evaluating and, finally, choosing WooCommerce in a H-half collection right here on Practical Ecommerce. Now, on this publish, a yr after making the change, I have come again to report my expertise. First and foremost, I haven't any regrets in shifting to WooCommerce. Although it has considerably fe

What Flavor Is Your Shopping Cart?

July 27, 2016 6:10 pm Ecommerce platforms might be divided into a couple of classes. Knowing what these classes are might provide help to select the one greatest for your corporation. Ecommerce platforms are software options that make it potential to construct a web-based retailer, show merchandise, and full transactions over the Internet. In spite of a comparatively easy definition, these software instruments can range

Are you paying enough attention to reviews in your local SEO?

July 27, 2016 4:18 pm Sponsored content material in collaboration with ReviewJump. Views expressed on this article are these of the interviewee and don't essentially mirror SEW’s opinions. Customer evaluations are an necessary contributing issue to native search rankings. But Brodie Tyler, founding father of ReviewJump, believes that they aren’t given sufficient emphasis – by companies or the search engine marketing

5 Rules for Publishing Accessible Content

July 27, 2016 1:59 pm Creating a website that’s absolutely accessible to customers with disabilities is usually a collaborative effort. You can rent the most effective groups of designers and builders, however when you don’t present content material that’s written with accessibility as a precedence, you'll be able to nonetheless find yourself with main obstacles. A website consists of two key parts: the

Quiz: How well do you know these 25 SEO acronyms?

July 27, 2016 10:08 am web optimization, SEM, PPC, CTR, HTML, HTTP, IP… even for probably the most seasoned digital marketing professionals, the world of search engine marketing could be a daunting, jargon-crammed place. But all you want is just a little time, some follow, a small quantity of revising, and earlier than you realize it you’ll be firing off phrases like CSS, SSL and CPC with absolute confidence. To

Affiliate Marketing: Advanced Commission Structures

July 26, 2016 6:05 pm One of the primary questions retailers ask when launching an affiliate marketing channel is “what ought to my fee construction be?” My recommendation is to analysis what rivals and retailers in associated niches are paying. If you promote attire, for instance, look not simply at fee charges for competing attire websites, but in addition for retailers of cosmetics, equipment, and footwear. This p

17 useful search marketing stats from Merkle’s Q2 2016 report

July 26, 2016 5:03 pm This morning, Merkle launched their quarterly Direct Marketing Report, forward of Google’s personal Q2 earnings announcement and it makes for a bumper stat-crammed studying. Of specific word are the revelations that: Google search spending progress has slowed to 22% as CPCs fall N% Desktop PLA progress fee jumps whereas cellular progress is robust however slowing Shopping Ads visitors from Google pi

Boost Conversions with SMS Messaging

July 26, 2016 2:59 pm Many restaurant chains depend on SMS (textual content) messaging to entice clients. The textual content messages sometimes embrace a hyperlink to a particular graphic, accompanied by textual content material and a particular code. And it really works. Ecommerce websites also can profit enormously from this immediate technique of advising individuals of offers, gross sales occasions, and contests. I

For Content Marketing, Use History

July 25, 2016 6:00 pm MTV turns 35 in August 2016. Stories are partaking. People love listening to a properly-informed story. Just ask anybody who has ever binged watched a collection on Netflix, Hulu, or the History channel. For content material entrepreneurs, historical past (historic and trendy) offers an endless provide of tales. Engagement is a vital a part of content material marketing. In reality, content material

20 Free Design Tools for Ecommerce Merchants

July 25, 2016 2:07 pm Whether constructing an ecommerce retailer from scratch or simply freshening its look, retailers can discover loads of assist with free on-line design instruments. Here is an inventory of free on-line design instruments for retailers. There are instruments for fonts, patterns, logos, photographs, website design, group collaboration, and design inspiration. All of those instruments are free, although