Blog Softpact

What does Meeker’s Internet Trends report tell us about voice search?

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June 3, 2016 7:05 pm This week noticed the publication of Mary Meeker’s annual Internet Trends report, packed full of knowledge and insights into the event of the web and digital know-how throughout the globe. Particularly of curiosity to us right here at Search Engine Watch is a 21-web page part on the evolution of voice and pure language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-C

Google launches tool to test your site’s mobile friendliness and speed

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June 3, 2016 1:00 pm Announced on the Google Small Business weblog yesterday: a brand new software to check how your website works throughout totally different units.  It appears to be a mixture of the cellular pleasant and web page velocity instruments, although it's helpful to have these exams in a single place. According to Google: On common, individuals verify their telephones greater than one hundred fifty occasions

Content Marketing: How to Write a How-to Article

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June 3, 2016 12:21 pm Content marketing is greatest when it's helpful. Help somebody remedy an issue or full an fascinating undertaking and you might have earned a buyer. With this in thoughts, it's little marvel that how-to articles and movies make for a number of the greatest content material marketing. How-to content material can also be a number of the best to write down. What follows are seven steps you possibly can

Six lessons advertisers can learn from local SEO

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June 2, 2016 6:42 pm Last month, ClickZ Intelligence revealed its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings was the revelation that cellular advertisers are lacking out on hyperlocal alternatives in an enormous method. As our Editor in Chief Graham Charlton noticed within the article linked, “With the close to ubiquity of smartphones, and their ris

Hybrid SEO: bright futures for personal & professional career progression

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June 2, 2016 2:59 pm search engine optimization is a difficult and rewarding profession for individuals from various several types of backgrounds. It requires a level of consolation with numbers, as search engine marketing professionals ought to have the ability to take a look at the info coming in and perceive the way to make changes to enhance the success of their marketing campaign. SEOs also needs to perceive methods

Google, for ‘Mobile-first,’ Changes AdWords

June 2, 2016 1:29 pm At its current 2016 Performance Summit, Google’s senior vice chairman of advertisements and commerce, Sridhar Ramaswamy, said, within the keynote handle, “the shift to cellular isn't one thing that's occurring. It has occurred.” He stated that Google has a “entire new imaginative and prescient for AdWords and Analytics” for what's now a “cellular-first world.̶

Facebook Extends Lookalike Audiences with ‘Custom Combinations’

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June 1, 2016 6:20 pm Facebook lookalike audiences may help advertisers goal related prospects. Until just lately, there have been actually simply two helpful choices, for many advertisers, to do that. First, advertisers might add to Facebook a buyer e mail listing. Facebook would then match these e-mail addresses to Facebook customers, and choose a separate Facebook viewers with comparable pursuits and demographics for

Google’s next mobile-friendly update will include page speed

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June 1, 2016 5:07 pm The velocity of cellular pages isn’t presently used as a rating issue by Google, however that may change with the subsequent cellular pleasant replace.  At the Search Marketing Summit in Sydney right now, and reported by Jennifer Slegg, Google Webmaster Trends Analyst Gary Illyes confirmed that web page velocity can be an element within the subsequent cellular replace. Illyes wouldn’t be p

May 2016 Top 10: Our Most Popular Posts

June 1, 2016 2:53 pm Here are our 10 hottest articles for May 2016, recognizing that articles we revealed earlier within the month usually tend to make the record than later ones. 25 Free Web Design Elements, Spring 2016 One of the simplest methods so as to add worth to your website is to make the most of free parts provided by the designer group. Design-targeted web sites, reminiscent of Dribble, are wonderful assets

Does Google look at anchor text in internal links?

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May 31, 2016 6:05 pm Internal linking is a key search engine marketing tactic, one which permits web sites to ship clear alerts to Google on the relative significance of varied pages. It additionally works from a consumer expertise perspective, serving to guests discover pages which are related or probably helpful to them. It’s one thing I place nice significance on as an editor, because it’s one a part of sea