Blog Softpact

SEO: AMP for Ecommerce

March 14, 2016 4:24 pm News on the mobile web is now four times faster, thanks to Google?s Accelerated Mobile Pages. AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google?s mobile search results, which?now show a carousel filled with AMP-enabled news content. A sample?of a Google AMP search result. S

Could a new slogan increase sales?

March 14, 2016 4:24 pm My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co

3 Ways to Sell Products That Don?t Sell

March 14, 2016 4:24 pm Most ecommerce sites have some products that are of great quality and do a good job, but don?t sell very well. The problem may be pricing, positioning, or presentation.Many storeowners will eventually take these non-selling items and move to the clearance section. Sometimes, that won’t sell them either. In fact, many big etailers have clearance stock that sits there for months ? even years ? desp

What HTML5 Means for Ecommerce Merchants

March 14, 2016 4:24 pm What is one thing all?ecommerce stores have in common? They use HTML. In fact, just about every website uses HTML. That means when an update to HTML comes out, it has far-reaching effects.What Is HTML?HTML ??HyperText Markup Language ? describes how a web page is structured. A web browser ? e.g., Chrome, Firefox, Internet Explorer ? uses that description to render the page on your screen.For example, a

Developing a Content-marketing Editorial Calendar for Ecommerce

March 14, 2016 4:24 pm Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme

Image Recognition APIs May Help Ecommerce

March 14, 2016 4:24 pm A pair of new image-analysis solutions could open the door for powerful ecommerce and retail applications that significantly improve shopping experiences or create new marketing opportunities.On Feb. 18, 2016, Google released the beta version of its image recognition service as a public, paid application programing interface called Cloud Vision API.Google Cloud Vision APIOpen to everyone, Cloud Vision

6 Ecommerce Email Marketing Campaigns for Q2 2016

March 14, 2016 4:22 pm Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th