Blog Softpact

Using the Olympics for Ecommerce Marketing

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May 5, 2016 1:00 pm Adeline Gray of the D.J. is a contender for an Olympic Gold Medal in Women’s Wrestling on the 2016 Summer Olympics. Online retailers could possibly obtain endorsements from Olympic athletes. Photo by Tabercil, Creative Commons License.The Olympics are inspiring. During the video games, shoppers worldwide will watch a few of this era’s biggest athletes compete in occasions starting from swimming

Do bounce rates affect a site’s search engine ranking?

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May 4, 2016 4:01 pm The bounce price debate continues… Bounce charges and the way they have an effect on a website’s rating on Google has been mentioned, dissected, and dismembered time and again. As absolutely transcribed on this website, a dialog between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search high quality senior strategist, led to a shocking dialogue on click on and bounce charges affe

How Google fights webspam and what you need to learn from this

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May 4, 2016 1:01 pm Google has this week revealed its annual report on the way it has policed the web during the last 12 months. Or a minimum of the way it policed the huge chunk of the web it permits on its outcomes pages. Although it’s self-congratulatory stuff, and as a lot as you possibly can rightfully argue with a few of Google’s current penalties, you do have to perceive what Google is punishing when it comes

Why FringeSport uses Shopify

May 3, 2016 10:01 pm FringeSport has used Shopify for six years. I began on the platform after studying an early Tim Ferriss weblog publish, the place he pimped the model. We’ve by no means appeared again.I get plenty of pushback on this from my ecommerce buddies, who sometimes view Shopify as too costly and too rigid. But Shopify has been good to FringeSport. We’re not planning on leaving anytime quickly.In reality, y

Using (Big) Data to Boost PPC Advertising

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May 3, 2016 3:03 pm The time period “massive knowledge” could be complicated. For some individuals, it conjures up ideas of somebody spying on their exercise after which promoting that info. For others, it represents a treasure of details about potential clients.In reality, whereas huge knowledge is complicated, it might produce many advantages if dealt with appropriately. For pay-per-click on advertisers, utilizing f

Why are SEOs slow to implement Accelerated Mobile Pages?

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May 3, 2016 12:05 pm It’s been simply over two months since Google launched Accelerated Mobile Pages (AMP), its tremendous-quick model of cellular webpages operating on an amped-up model of HTML. Accelerated Mobile Pages are designed to hurry up the expertise of shopping the cellular net, offering web page load occasions that are anyplace from 15 to eighty five% quicker than common cellular pages. We know that website ve

12 Tools to Automate Twitter for Ecommerce Marketing

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May 2, 2016 11:07 am Twitter could also be a super platform to advertise content material and have interaction an viewers. But who has the time? Fortunately, you possibly can complement your social media presence with automation instruments, saving time as you increase your exercise.Here is an inventory of automation instruments for Twitter. There are instruments to determine the best time to tweet, schedule your posts, ge

App Development Trends Favor Custom Ecommerce Platforms

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May 1, 2016 1:05 pm Frameworks comparable to Laravel tremendously scale back the time to develop purposes, making customized ecommerce platforms extra economically possible.Application improvement is altering. Frameworks, providers, and even instruments make it attainable to quickly create net and cellular purposes customized to a enterprise’s wants. These modifications imply that it might make sense for some giant and

Using Facebook to Target International Buyers

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April 29, 2016 4:59 pm An ecommerce enterprise can promote and ship merchandise anyplace on the earth. Yet, oftentimes, Facebook advert campaigns by D.J.-based mostly retailers goal simply the D.R., and perhaps Canada. Why is that this?To make sure, worldwide delivery and achievement might be costly for sure merchandise. Language and customer support can even current hurdles. But for retailers with appropriate merchandise, p