Blog Softpact

Understanding the impact of speech recognition software on search

September 29, 2016 2:02 pm In the film Her, Joaquin Pheonix performs a lonely and heartbroken man who develops robust romantic emotions for his cellular working system. “Samantha,” as he calls it, speaks to him, listens to him, and finally turns into a serious a part of his life. As know-how stands proper now, we is probably not on the level of creating actual “human” connections with our cellular units, however we do sp

Developing a new market for our art

September 28, 2016 9:00 pm At the guts of each ecommerce enterprise is the necessity to promote items or providers at a revenue. In the previous yr, we at overstockArt have been contemplating the right way to develop our gross sales considerably with out taking giant dangers or investing tons of cash. I wrote a collection of articles in 2014 concerning the Theory of Constraints — see “The worth of focus inside Th

6 Ecommerce Email Marketing Campaigns for Q4 2016

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September 28, 2016 5:00 pm Powerful retail holidays — Halloween, Thanksgiving, and Christmas — dominate the fourth quarter and must be the main target of ecommerce e mail marketing. Email quantity will increase considerably within the final quarter of the yr. Ecommerce success can hinge on how properly your e mail marketing performs. What follows are six e-mail marketing marketing campaign concepts, to spark what you are

9 Affiliate Marketing Pros Offer Holiday Sales Pointers

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September 28, 2016 2:00 pm Dollar Store Crafts is a weblog that gives ideas and instruction on low cost and straightforward crafting tasks. The website is an affiliate for retailers that promote craft merchandise. The fourth quarter is busy for affiliate entrepreneurs. Consumers begin perusing content material and deal websites in October, gathering concepts for vacation buying. Merchants with affiliate marketing packages wil

Penguin 4.0: what does it mean for SEO practitioners?

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September 28, 2016 1:07 pm As you’re little question conscious, Google lastly rolled out its Google A.zero algorithm replace on the finish of final week. Penguin is now a part of Google’s core algorithm, penalising web sites that use numerous black-hat hyperlink schemes to control search rankings. Other essential modifications embrace: Penguin knowledge is refreshed in actual time, so any modifications might be made as quic

8 Innovative B2B Ecommerce Sites

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September 27, 2016 5:00 pm B2B ecommerce websites are sometimes extra difficult, with extra options, than B2C. In this text, I will tackle eight distinctive B2B ecommerce websites. My firm has no enterprise relationship with these examples. But they're compelling and present inspiration for different B2B retailers. Fisher Scientific Fisher Scientific is a supplier of medical and laboratory gear and provides. Its website,

More online product searches start on Amazon than Google

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September 27, 2016 3:05 pm Search visitors is in fact very important for on-line retailers, however a brand new survey finds that extra individuals use Amazon as the primary port of name when on the lookout for merchandise. The second annual State of Amazon research by BloomReach discovered that fifty five% of shoppers begin their on-line product searches on Amazon, in comparison with 28% who go for a search engine. The survey

5 Interesting Uses of Customer Data for Ecommerce Marketing

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September 26, 2016 4:01 pm Each time a buyer interacts with your corporation, you study slightly extra about him. Each time a retailer interacts with a buyer there is a chance to study a bit extra about that buyer and methods to higher serve him. There is a chance to market to that shopper in new or higher ways in which improves his purchasing expertise and improve retailer income. At a private degree, if you meet somebody yo

Guide to Google ranking signals – Part 4: content freshness

September 26, 2016 1:59 pm Last week we revealed the third instalment of our full information to Google rating alerts. It targeting the relatively nebulous time period ‘high quality content material’ and the sensible alerts you possibly can present Google to show the textual content in your webpage is worth it. This week we proceed diving into on-web page content material elements, with content material freshness. Freshness