Blog Softpact

5 Content Marketing Ideas for March 2016

March 14, 2016 4:24 pm In March content marketers should have plenty of options, thanks to holidays like St. Patrick?s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.Content marketing is the act of creating, publishing, and distributing content like articles, posts, and videos with the express aim of attracting, engaging, and retaining customers. Often content marketing focuses on c

How to Run a Proper Online Contest

March 14, 2016 4:24 pm Contests can build awareness and help grow lists for future marketing. Moonray’s, a seller of landscape accessories, runs sweepstakes on Facebook. Folks simply enter for a chance to win.A well run online contest can bolster your social media following, energize loyal customers, collect information about the folks who enter, and help build lists for further marketing.Contest marketing uses contest

Study: 3 Factors in Affiliate Marketing Will Drive Growth

March 14, 2016 4:24 pm In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S. advertisers (in excess of $200 million in annual revenue) and 151 large U.S. publishers (with traffic that ranks in the top 5,000). Forrester also conducted 10 interviews with advertisers a

20 SEO Feeds to Follow on Twitter

March 14, 2016 4:24 pm Search engines help consumers find online merchants. One of the best places to learn and improve search engine optimization skills is Twitter.Here is a list of SEO feeds to follow on Twitter. These feeds offer an abundance of strategies, resources, news, and opinion on search. There are publications and agencies, creative content marketers, social media influencers, big data thinkers, and many entrepre

Pop-ups bad for the web, bad for business

March 14, 2016 4:24 pm Our company is approached frequently by app makers that are selling pop-ups, or modals, for our ecommerce site. The pitch is usually the same: Use our pop-up to get more email subscribers, close more deals, and keep visitors on your website. But the question isn’t which app to go with. It’s whether we should use pop-ups at all.Let me first separate categories of pop-ups. There are user-expe

12 Brands that Use Instagram to Show Products, Share Culture

March 14, 2016 4:24 pm Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images.Ai

6 Tips to Improve Product Descriptions

March 14, 2016 4:24 pm Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you?re asking them to buy, and they need to be talked with, not at.When writing product descriptions, make sure you’re conveying exactly why someone would want to buy certain items. Consider the problems an item solves, or the value it provides. This process takes an

Ecommerce in South Korea: Aggressive Discounting, Rewards

March 14, 2016 4:24 pm  South Korea is a hotly competitive ecommerce market. Consumers there often prefer marketplaces, such as 11street, shown above, as well as aggressive discounts and loyalty-reward programs.South Korea is the seventh largest retail ecommerce market in the world and the third largest in Asia Pacific, after China and Japan. It boasts the fastest Internet speeds in the world, which drives one of the hi

How to Make Videos Accessible for Blind, Disabled Users

March 14, 2016 4:24 pm Making videos accessible for blind and disabled users involves three components: the visual content, the audio content, and the player itself. PayPal offers an accessible HTML5 video player, as does YouTube and several others.A video is a compelling option when you want to demonstrate a product or show off its features. But a video can cause accessibility challenges. They aren’t insurmountable, b

6 Ecommerce Email Marketing Campaigns for Q2 2016

March 14, 2016 4:22 pm Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th