Blog Softpact

Developing a Content-marketing Editorial Calendar for Ecommerce

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March 14, 2016 4:24 pm Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme

Image Recognition APIs May Help Ecommerce

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March 14, 2016 4:24 pm A pair of new image-analysis solutions could open the door for powerful ecommerce and retail applications that significantly improve shopping experiences or create new marketing opportunities.On Feb. 18, 2016, Google released the beta version of its image recognition service as a public, paid application programing interface called Cloud Vision API.Google Cloud Vision APIOpen to everyone, Cloud Vision

26 Free SEO Tools for Merchants

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March 14, 2016 4:24 pm To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium featur

Entrepreneur, founder, C.E.O.?

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March 14, 2016 4:24 pm What is a C.E.O.? If you founded and are running a start-up, when should you really take C.E.O. as a title?These are questions I?ve struggled with over the last year. It?s easy to look at Silicon Valley unicorns ? companies with at least $1 billion in valuation ? or public companies and see their C.E.O.s as ?true C.E.O.s.? But what about bootstrapped start-ups? It seems like every person who has an ide

SEO: Content Optimization Checklist

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March 14, 2016 4:24 pm Content enables consumers to find your pages in search results. But all of the compelling?content your team spends so much time planning, designing, writing, and developing could be invisible to searching consumers without optimizing it.Content optimization is simply editing textual content to include the concepts and keywords that searchers ask Google, Bing, and other search engines to find for them.E

Instagram Ads: Low CPAs for Right Audience

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March 14, 2016 4:24 pm Instagram ads, such as these from Michael Kors (left) and Ben and Jerry’s closely mimic non-promotional Instagram posts. ?With compelling photography, advertisers can often achieve a low cost per acquisition ? provided their target audience aligns with Instagram’s. ?Images courtesy of Postano.com.If you asked an ecommerce marketer what her?lowest cost-per-acquisition channel is, she would l

20 Helpful Plugins for a WordPress Blog, for Ecommerce

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March 14, 2016 4:24 pm Writing a blog can be a good way of providing your shoppers with useful product information while also establishing your expertise. Here is a list of helpful plugins to customize a WordPress blog. There are plugins to manage your content, improve your site speed, optimize your pages, engage your readers, and add ecommerce solutions. Plugins for a WordPress Blog Editorial Calendar. This editori

Facebook ?Lead Ads? Good for Competitive Markets

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March 14, 2016 4:24 pm Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution: Facebook Lead Ads. You?ll pay less for a click, and you?ll provide the customer with a better experience and interaction with your brand.Lead Ads is one of the newest ad products to roll out of the Facebook. Using Lead Ads, you create a form, which

For PPC ads, filter by demographic data

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March 14, 2016 4:24 pm Driving traffic is at the heart of building a successful ecommerce business. There are so many retailers and so many options?for consumers that you must continually find new ways to drive traffic. The most common methods are search engine optimization and pay-per-click search ads.In this article I will focus on PPC ads. It is much faster to implement than SEO, but, conversely, it typically costs a lot

6 Ecommerce Email Marketing Campaigns for Q2 2016

March 14, 2016 4:22 pm Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th