Blog Softpact

How Backend Code Describes an Ecommerce Business

June 23, 2016 2:01 pm The guidelines and insurance policies of an ecommerce enterprise are mirrored in its backend code. Offering free delivery for minimal buy quantities, as on this instance from Adagio Teas, have to be written into the code. In “How Backend Web Applications Power Ecommerce Sites,” my article final month, I addressed net purposes and defined how they will dynamically generate pages in your e

Google enters the Artificial Intelligence race with Magenta

June 23, 2016 1:10 pm The phrases Artificial Intelligence can call to mind far-fetched, sci-fi concepts and a society the place robots have changed people. Well, this concept is probably not too far off given Google’s current improvements. Google lately launched Magenta, a pc based mostly system that has the power to create items of music. Even although its first melody feels like a generic track pre-programed to a

How to optimise your m-commerce site for search

June 23, 2016 12:04 pm In 2015, Google introduced that for the primary time ever, it was seeing extra searches happening worldwide on cellular units than on desktop. The regular and unerring shift in the direction of cellular over the previous few years has meant that on-line retailers now want to consider ‘m-commerce’ in addition to ecommerce. M-commerce is the identify given to retail transactions which happen on cell

5 ways to alienate your customers

June 22, 2016 4:01 pm In a single month, I’ve encountered the next 5 situations of poor customer support from on-line corporations. All might have been simply prevented. Silence after a cost. If you don’t contact your clients to acknowledge and thank them for his or her cost, you danger being seen as grasping and unappreciative at greatest, or a rip-off artist at worst. I organized to ship wedding ceremony gadgets to

Before Advertising, Make Sure Pages Will Convert

June 22, 2016 12:59 pm Visit an ecommerce group on Facebook or LinkedIn, and also you’ll doubtless discover one query requested repeatedly: “How do I use AdWords [or other advertising platform] extra successfully, to get extra individuals to purchase?” In most instances, these individuals are asking the flawed query. They are additionally receiving the incorrect solutions. It is straightforward to be bought

EU referendum and brexit betting: who’s winning in organic search?

June 21, 2016 4:01 pm With the referendum on Britain’s membership of the EU arising this week, there has clearly been a variety of debate on-line.  It has additionally turn into a serious on-line playing occasion, with the worth of bets set to exceed the earlier largest political occasion, the 2012 US election, in line with a current press launch from on-line betting change Betfair. In reality, it has now exceeded t

How to improve your CTR using Google Search Console

June 21, 2016 4:01 pm Last month I wrote a complete information on the way to use Google Search Console, masking each facet of what's primarily an enormous toolshed filled with helpful stuff for all site owners to make use of. It was exhaustive, and doubtless exhausting. Don’t learn the entire thing in a single sitting, simply dip out and in whenever you come throughout one thing you’re not sure about. While wading by m

Ecommerce in India: Marketplaces, Cash on Delivery Dominate

June 21, 2016 3:01 pm Online marketplaces, similar to Flipkart, are common in India, as are Snapdeal and Amazon. India is the second most populated nation on the planet with a big, educated workforce. It is a strong marketplace for promoting on-line. Ecommerce began in India within the late Nineteen Nineties. But it grew quickly within the final ten years with the rise of smartphones. India has about one hundred million

24 Winners from the 2016 Facebook Awards

June 20, 2016 9:03 pm Facebook has introduced the winners of this yr’s Facebook Awards, celebrating one of the best marketing campaigns on the Facebook platforms. For any enterprise involved in marketing on the social community, the Facebook Awards are a chance to see what works. Here is an inventory of the 24 winners of the 2016 Facebook Awards. The profitable campaigns are in 5 totally different classes: Small Busine