Blog Softpact

For SEO Time Travel, Use Wayback Machine

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March 14, 2016 4:24 pm Which?pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine for SEO time travel.For example, team members at iHerb probably remember very clearly that they launched a dramatic redesign in the spring of 2015. They might remember that the tabbed ?Best Selling?

A tale of two suppliers

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March 14, 2016 4:24 pm The attitude of some suppliers amazes me. Recently, we have been going to trade shows to find new products. We have been looking for quality, niche suppliers that have higher-value goods, to increase our average sale and margins.At the trade shows, there were two types of suppliers. There were the ones that spotted us at their stand and made us welcome. They offered us coffee and took the time to show

SEO: AMP for Ecommerce

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March 14, 2016 4:24 pm News on the mobile web is now four times faster, thanks to Google?s Accelerated Mobile Pages. AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google?s mobile search results, which?now show a carousel filled with AMP-enabled news content. A sample?of a Google AMP search result. S

Could a new slogan increase sales?

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March 14, 2016 4:24 pm My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co

3 Ways to Sell Products That Don?t Sell

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March 14, 2016 4:24 pm Most ecommerce sites have some products that are of great quality and do a good job, but don?t sell very well. The problem may be pricing, positioning, or presentation.Many storeowners will eventually take these non-selling items and move to the clearance section. Sometimes, that won’t sell them either. In fact, many big etailers have clearance stock that sits there for months ? even years ? desp

What HTML5 Means for Ecommerce Merchants

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March 14, 2016 4:24 pm What is one thing all?ecommerce stores have in common? They use HTML. In fact, just about every website uses HTML. That means when an update to HTML comes out, it has far-reaching effects.What Is HTML?HTML ??HyperText Markup Language ? describes how a web page is structured. A web browser ? e.g., Chrome, Firefox, Internet Explorer ? uses that description to render the page on your screen.For example, a

Developing a Content-marketing Editorial Calendar for Ecommerce

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March 14, 2016 4:24 pm Ecommerce merchants often struggle with content-marketing ideas. But there are many sources of inspiration. For example, a t-shirt retailer could note a t-shirt in a movie. This “Warning Offensive” t-shirt, from the movie Lockout, could spark the idea for an article about t-shirts from science fiction movies.A content-marketing editorial calendar is simply a list of what content your ecomme

Image Recognition APIs May Help Ecommerce

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March 14, 2016 4:24 pm A pair of new image-analysis solutions could open the door for powerful ecommerce and retail applications that significantly improve shopping experiences or create new marketing opportunities.On Feb. 18, 2016, Google released the beta version of its image recognition service as a public, paid application programing interface called Cloud Vision API.Google Cloud Vision APIOpen to everyone, Cloud Vision

26 Free SEO Tools for Merchants

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March 14, 2016 4:24 pm To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium featur

Entrepreneur, founder, C.E.O.?

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March 14, 2016 4:24 pm What is a C.E.O.? If you founded and are running a start-up, when should you really take C.E.O. as a title?These are questions I?ve struggled with over the last year. It?s easy to look at Silicon Valley unicorns ? companies with at least $1 billion in valuation ? or public companies and see their C.E.O.s as ?true C.E.O.s.? But what about bootstrapped start-ups? It seems like every person who has an ide