Blog Softpact

12 Brands that Use Instagram to Show Products, Share Culture

March 14, 2016 4:24 pm Instagram is the social platform for visual content. For brands, Instagram can be a place to show off products, celebrate your culture, feature your community, and even make some sales.Here is a list of brands on Instagram. Some of the brands post their own content, while others feature images and videos from followers and contributors. Several of the brands offer feeds to purchase items from images.Ai

6 Tips to Improve Product Descriptions

March 14, 2016 4:24 pm Images and video help sell products. Textual content, though, is of the utmost importance. Visitors need to understand exactly what you?re asking them to buy, and they need to be talked with, not at.When writing product descriptions, make sure you’re conveying exactly why someone would want to buy certain items. Consider the problems an item solves, or the value it provides. This process takes an

Ecommerce in South Korea: Aggressive Discounting, Rewards

March 14, 2016 4:24 pm  South Korea is a hotly competitive ecommerce market. Consumers there often prefer marketplaces, such as 11street, shown above, as well as aggressive discounts and loyalty-reward programs.South Korea is the seventh largest retail ecommerce market in the world and the third largest in Asia Pacific, after China and Japan. It boasts the fastest Internet speeds in the world, which drives one of the hi

How to Make Videos Accessible for Blind, Disabled Users

March 14, 2016 4:24 pm Making videos accessible for blind and disabled users involves three components: the visual content, the audio content, and the player itself. PayPal offers an accessible HTML5 video player, as does YouTube and several others.A video is a compelling option when you want to demonstrate a product or show off its features. But a video can cause accessibility challenges. They aren’t insurmountable, b

For SEO Time Travel, Use Wayback Machine

March 14, 2016 4:24 pm Which?pages your site promotes as the most important is critical for search engine optimization. Remembering the details of past internal linking structures is impossible, unless you use the Wayback Machine for SEO time travel.For example, team members at iHerb probably remember very clearly that they launched a dramatic redesign in the spring of 2015. They might remember that the tabbed ?Best Selling?

A tale of two suppliers

March 14, 2016 4:24 pm The attitude of some suppliers amazes me. Recently, we have been going to trade shows to find new products. We have been looking for quality, niche suppliers that have higher-value goods, to increase our average sale and margins.At the trade shows, there were two types of suppliers. There were the ones that spotted us at their stand and made us welcome. They offered us coffee and took the time to show

SEO: AMP for Ecommerce

March 14, 2016 4:24 pm News on the mobile web is now four times faster, thanks to Google?s Accelerated Mobile Pages. AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google?s mobile search results, which?now show a carousel filled with AMP-enabled news content. A sample?of a Google AMP search result. S

Could a new slogan increase sales?

March 14, 2016 4:24 pm My Wedding Decor has gradually evolved in the 10 months since I launched the site.Four weeks ago I made two simple changes that may have been responsible for increasing my sales.First, I changed the headline that appeared at the top of the site. The previous headline read: ?Buy and hire unique themed wedding decor you?d want for your own home.? Being an ex-housewares journalist, I aimed to appeal to co

3 Ways to Sell Products That Don?t Sell

March 14, 2016 4:24 pm Most ecommerce sites have some products that are of great quality and do a good job, but don?t sell very well. The problem may be pricing, positioning, or presentation.Many storeowners will eventually take these non-selling items and move to the clearance section. Sometimes, that won’t sell them either. In fact, many big etailers have clearance stock that sits there for months ? even years ? desp

What HTML5 Means for Ecommerce Merchants

March 14, 2016 4:24 pm What is one thing all?ecommerce stores have in common? They use HTML. In fact, just about every website uses HTML. That means when an update to HTML comes out, it has far-reaching effects.What Is HTML?HTML ??HyperText Markup Language ? describes how a web page is structured. A web browser ? e.g., Chrome, Firefox, Internet Explorer ? uses that description to render the page on your screen.For example, a