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26 Free SEO Tools for Merchants

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March 14, 2016 4:24 pm To optimize your website for search engines, you need a variety of tools to monitor performance and discover opportunities. Fortunately, many of those tools are free.Here is a list of free search-engine-optimization tools. There are tools for keyword analysis, link checking and building, site testing, competitive review, and more. All of these tools are free, though some offer additional premium featur

Entrepreneur, founder, C.E.O.?

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March 14, 2016 4:24 pm What is a C.E.O.? If you founded and are running a start-up, when should you really take C.E.O. as a title?These are questions I?ve struggled with over the last year. It?s easy to look at Silicon Valley unicorns ? companies with at least $1 billion in valuation ? or public companies and see their C.E.O.s as ?true C.E.O.s.? But what about bootstrapped start-ups? It seems like every person who has an ide

SEO: Content Optimization Checklist

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March 14, 2016 4:24 pm Content enables consumers to find your pages in search results. But all of the compelling?content your team spends so much time planning, designing, writing, and developing could be invisible to searching consumers without optimizing it.Content optimization is simply editing textual content to include the concepts and keywords that searchers ask Google, Bing, and other search engines to find for them.E

Instagram Ads: Low CPAs for Right Audience

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March 14, 2016 4:24 pm Instagram ads, such as these from Michael Kors (left) and Ben and Jerry’s closely mimic non-promotional Instagram posts. ?With compelling photography, advertisers can often achieve a low cost per acquisition ? provided their target audience aligns with Instagram’s. ?Images courtesy of Postano.com.If you asked an ecommerce marketer what her?lowest cost-per-acquisition channel is, she would l

20 Helpful Plugins for a WordPress Blog, for Ecommerce

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March 14, 2016 4:24 pm Writing a blog can be a good way of providing your shoppers with useful product information while also establishing your expertise. Here is a list of helpful plugins to customize a WordPress blog. There are plugins to manage your content, improve your site speed, optimize your pages, engage your readers, and add ecommerce solutions. Plugins for a WordPress Blog Editorial Calendar. This editori

Facebook ?Lead Ads? Good for Competitive Markets

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March 14, 2016 4:24 pm Are you advertising in an expensive market? Is the cost per click for a top term too expensive? If you rely on leads for your business, there is a solution: Facebook Lead Ads. You?ll pay less for a click, and you?ll provide the customer with a better experience and interaction with your brand.Lead Ads is one of the newest ad products to roll out of the Facebook. Using Lead Ads, you create a form, which

For PPC ads, filter by demographic data

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March 14, 2016 4:24 pm Driving traffic is at the heart of building a successful ecommerce business. There are so many retailers and so many options?for consumers that you must continually find new ways to drive traffic. The most common methods are search engine optimization and pay-per-click search ads.In this article I will focus on PPC ads. It is much faster to implement than SEO, but, conversely, it typically costs a lot

SEO: Getting More vs. Losing Ground

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March 14, 2016 4:24 pm Search engine optimization can create more traffic and sales. It can also provide insight for other, non-SEO activities. Google’s Keyword Planner can help with both.Every company needs more of something. Maybe your company?s goals focus on more customers. Or maybe it?s more conversions. Whether it?s more sales, more leads, more registrations, more items sold per transaction, it?s always more. Tha

Using Pinterest Ads to Drive Ecommerce Sales, Reach Mobile Consumers

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March 14, 2016 4:24 pm The amount of time people spend on their smartphones is amazing. Americans reportedly spend 4.7 hours each day?on their smartphones?and they check social media accounts 17 times daily. That?s a lot of opportunity for ecommerce marketers to target mobile?consumers.?Pinterest can help reach them.Pinterest is growing at an astounding rate. In September 2015, Pinterest announced that it had 100 million act

Ecommerce in Japan: Marketplaces Dominate

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March 14, 2016 4:24 pm Rakuten’s marketplace in Japan is the largest ecommerce site in that country. Japanese consumers shop heavily on marketplaces. Yahoo Japan Shopping and Amazon Japan are also popular.Amazon is no longer the world?s largest ecommerce site in terms of number of visitors. That position now belongs to Taobao, the online marketplace, from China. Ecommerce is growing quickly outside the U.S. With cross-