Five of the most interesting SEM news stories of the week

Five of the most interesting SEM news stories of the week

April 15, 2016 3:00 pm

In this week’s spherical up we've got penalties for bloggers, Google indexing picture alt tags and the costliest AdWords key phrases. 

Google begins testing inexperienced ‘advert’ labels

A few individuals beginning recognizing inexperienced ‘advert’ labels on Google paid advertisements from yesterday.

It initially appeared to be a UK check, however I’ve since seen examples from round Europe, the US and Australia so it appears Google is testing this extensively.

The query is why, and it’s not arduous to guess that making them appear extra like natural outcomes is a potential rationalization.

US green ads

Testing whether or not Google will rank key phrases in picture alt tags

An fascinating check carried out by Dawn Anderson, which she writes about on SEM Post.

Dawn explains the check intimately, nevertheless it exhibits that Googlebot will learn and index key phrases within the picture alt tag.


The costliest PPC key phrases within the UK

With assist from SEMRush, Chris Lake seemed into the costliest PPC key phrases on Google UK.

The costliest was £148…

tech keywords

Mobile promoting stats

This week we launched our State of Mobile Advertising 2016 report, produced in affiliation with Search Optics.

It accommodates loads of helpful insights on cellular promoting from shoppers and businesses.

For instance, Paid search is discovered to be the main cellular channel for ROI, although measurement and attribution points are holding advertisers again.

paid search roi

Google punishes bloggers for linking to reviewed merchandise

After final month’s recommendation to bloggers reviewing merchandise they’ve acquired freed from cost to nofollow any hyperlinks to product pages, we’ve had a spate of guide actions.

Google penalty

Bloggers reviewing merchandise have reported receiving notices just like the one above when logging into Search Console, and Google’s John Mueller has confirmed that these are linked to Google’s earlier recommendation.

Whether the motion are justified or not is one other matter, as we do not know how Google can inform if hyperlinks are as a consequence of freebies or not. However, bloggers now must be cautious when reviewing and linking.

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