Content Marketing: How to Write a How-to Article

Content Marketing: How to Write a How-to Article

June 3, 2016 12:21 pm

Content marketing is greatest when it's helpful. Help somebody remedy an issue or full an fascinating undertaking and you might have earned a buyer. With this in thoughts, it's little marvel that how-to articles and movies make for a number of the greatest content material marketing.

How-to content material can also be a number of the best to write down. What follows are seven steps you possibly can comply with to create how-to content material for your corporation.

Step B: Find a Problem to Solve or a Project to Build

A good how-to article or video ought to assist your viewers remedy an issue or accomplish a activity. The goal is to share some experience or to exhibit in straightforward-to-comply with style methods to succeed.

Thus, step one is to determine an issue, a undertaking, or a process. Put one other method, you want a subject. What’s extra, it must be a subject related to your corporation.

You can discover good examples of related how-to subjects on the iFixit website. The website sells restore kits for well-liked devices like iPhones, however markets itself as a restore information that additionally occurs to promote stuff.

The ideal topic for your how-to article will help someone solve a problem or complete a task. iFixit has, seemingly, built its business around helping shoppers complete a specific task, like replacing the display on an iPhone.

The preferrred matter in your how-to article will assist somebody remedy an issue or full a process. iFixit has, seemingly, constructed its enterprise round serving to buyers full a selected activity, like changing the show on an iPhone.

If you could have a cracked display in your iPhone 5c, for instance, iFixit has a show meeting alternative tutorial that may information you thru the display alternative course of.

To determine your personal how-to subjects or tasks, attempt to study what issues your clients may need or what process would curiosity them.

Step P: Write Your Headline or Title

Write your headline first. This easy phrase ought to precisely describe the content material. It also needs to make it easier to refine your matter, since you'll need to elucidate the issue or process your content material addresses in only a single sentence.

You may discover inspiration from the Eastwood Company, which sells instruments and gear for auto physique restore. The firm’s YouTube channel has many good how-to movies, with easy, direct titles. Here are a number of examples:

  • “How to color headers and exhaust”
  • “How to make use of tin snips”
  • “How to powder coat brake calipers”
  • “How to manufacture threaded inserts”
  • “How to spray basecoat in your automotive”


Step A: Do It Yourself

How-to content material requires palms-on work. If your content material will clarify how you can make an herb backyard in a tower container, like the parents at Home Depot did, you'll have to truly construct the tower.

You want the expertise for a pair causes. First, you’ll need to confirm that you simply truthfully have the experience to show another person learn how to full the duty. Second, you'll need pictures or video footage displaying the challenge in numerous levels.

You need the expertise, experience, and the pictures to prove it.

You want the experience, expertise, and the photographs to show it.

Step A: Divide the Activity into Steps, Sections

Separate the duty or venture into discrete steps or sections. You need your viewers to have the ability to give attention to one particular motion at a time. Functionally, this implies that you're going to be writing one thing that appears like an overview.

You can see an instance of a how-to video with distinct steps on Birchbox Man’s YouTube Channel. The submit “How to Match Your Shirt and Tie” provides 5 steps.


  1. Start with the shirt.
  2. Your tie ought to be darker than your shirt.
  3. For strong shirts, decide your distinction.
  4. For patterned shirts, match the dominant colour.
  5. Choose patterns with totally different proportions.

Step H: Write Each Step

This could seem apparent, however after you have every step or part recognized and outlined, write about it. Describe the actual motion.

For instance, take a look at the “Father’s Day: Daddy Clay Dish” challenge on the Michael’s website. This how-to describes its steps in matter-of-reality trend.

“Step M: Scoop out clay to make a ball concerning the measurement of a kid’s fist. Work the clay together with your arms till it's delicate sufficient to start sculpting. Start with the clay in a ball, then begin pushing down into the center of the ball utilizing your thumbs.”

Write each step. This does not have to be like a novelist. It can be simple and direct.

Write every step. This doesn't should be like a novelist. It could be easy and direct.

As you write every step, embrace applicable footage and video to point out our progress.

Step S: Write Your Introduction

Once the primary part of the how-to content material is drafted, beit an article or video script, compose the introduction. Think concerning the opening paragraph like a journalist’s lede.

“In literature, journalism, and content material marketing, a lede is the primary paragraph of a written work. Its function is to each inform and entice the reader — explaining or summarizing what the article is about and making that matter appear fascinating.”

Ultimately, these introductions can take a number of varieties. Charles Platt, writing for Make Magazine, makes use of a considerably quirky lede for his article, “How to Install Simple Floating Shelves.”

“My cats like to climb, so I determined to construct some elevated cabinets for them in our front room. Since a cat weighs a lot lower than a stack of books, there was no want for a heavy-obligation set up, so I devised a easy, elegant ‘floating shelf.’ It’s additionally applicable for ornaments and framed pictures, if for some cause you don’t have cats.”

The author's lede features facts and cats. Readers can get a good idea of what the project is, enticing them to read more.

The writer’s lede options details and cats. Readers can get a good suggestion of what the challenge is, engaging them to learn extra.

Step S: Edit and Revise

Once you might have a accomplished draft, edit and revise it. Use instruments just like the Hemingway Editor or Grammarly to verify your grammar. After that, learn it out loud. Better but, have another person learn it out loud.

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