Want concepts to encourage your content material marketing? In Might 2017, you may attempt masking pets, writing about The Twilight Zone, talking at a convention, interacting with buyers, or making a summer time guidebook.
Content material marketing is the act of making, publishing, and selling articles, movies, or comparable content material for the aim of attracting, partaking, and retaining clients. At its core, content material marketing depends on the thought of reciprocity — the trade of issues for mutual profit. When a enterprise offers somebody with helpful, informative, or entertaining content material totally free, that somebody might really feel a connection to the enterprise and could also be extra probably to purchase from the enterprise sooner or later.
What follows are 5 content material marketing concepts for Might 2017.
1. Nationwide Pet Week
Every Might, the American Veterinary Medical Affiliation celebrates Nationwide Pet Week. In 2017, the informational occasion runs from Might 7 to thirteen. It honors the bond between pets and other people “and encourages pet house owners to make sure they supply their greatest pals with all they want for a cheerful, wholesome life each week of the yr.”
For content material entrepreneurs, there is a chance to speak about pets inside your business’s context. For instance, think about a web-based retailer that sells energy instruments and gear for professionals and do-it-yourselfers. This enterprise might publish articles, resembling these concepts.
- “How you can Maintain Your Canine Protected on the Job Website”
- “5 Causes It’s Okay to Deliver Your Pet to Work”
- “Does Your Canine Want a Automotive Seat? Transport Your Pet the Proper Method”
- “Learn how to Construct a Higher Canine Home”
Equally, a web-based retailer that sells tenting and climbing gear might produce articles or movies with titles like these.
- “10 Day Journeys Your Canine Will Love”
- “Newbie’s Information to Mountaineering with Canine”
- “Tenting with Your Pet: What to Pack”
If what you are promoting occurs to promote pet-associated gadgets, Nationwide Pet Week must be apparent.
2. The Twilight Zone Day: Might eleven
Rod Serling’s basic science-fiction collection, The Twilight Zone, first appeared on tv in 1959 and was revived twice, in 1985 and 2002. The present, which might be creepy, typically seen present occasions by way of science fiction’s twisted lens. It was each a type of escapism and a transcendent social commentary.
The collection has garnered many followers, and it will possibly characterize a chance for content material marketing. This Might eleven, think about publishing articles, movies, and even social media posts associated to the basic present. These may be profiles of a few of the present’s actors or writers or, higher nonetheless, connections to the business your enterprise serves.
For instance, a web-based retailer promoting electronics or, extra particularly, audio recording gear, may profile Serling, describing how he “wrote” episodes of the collection with a Dictaphone.
three. Converse at an Business Convention or Occasion
Content material advertising can take many types, together with giving shows at business-particular conferences or occasions. Typically conferences will publish movies or summaries of talks on social media.
For Might, search for necessary occasions or conferences in your business and attempt to give a helpful presentation.
For instance, when you’re a enterprise-to-enterprise ecommerce operation that serves the cooking market, you may attempt to give a presentation at The Sensible Kitchen Summit.
four. Let Clients Assist You Decide New Merchandise
In Might, many on-line retail companies can be busy choosing merchandise for the fourth quarter and past. So why not put a few of your buying exercise to work as content material advertising?
Contemplate posting previews (in case your distributors will permit it) of merchandise on websites like Instagram, Fb, and Pinterest and ask shoppers what they assume. Would they purchase it? Would they order it now?
You may even use a service like Woobox or just like current new merchandise as a ballot.
5. Publish a Seasonal Guidebook
In Might, you have to be having fun with delicate spring climate, the blooming flowers, and extra time to spend outside. However it's also a time for content material entrepreneurs to start engaged on seasonal guidebooks for summer time.
For this content material concept, attempt to provide you with a summer time-associated e book you possibly can create and publish earlier than summer time involves North America on June 20, 2017. As with nearly each suggestion on this month’s content material concept record, attempt to join the content material you present to the business you serve and the merchandise you promote. Listed here are a number of examples.
- On-line shoe retailer: “2017 Oregon Mountaineering Information: 25 Summer time Hikes You’ll Love”
- On-line craft store: “seventy five Summer time Crafts to Make with Your Youngsters”
- On-line wine purveyor: “The Summer time 2017 Information to Small North American Wineries”
Bonus — Mom’s Day: Might 14
For the third yr in a row, we’ve revealed an inventory of content material advertising strategies for the month of Might. In every of the earlier lists (2015 and 2016), Mom’s Day was included. It's, in any case, some of the acknowledged holidays in Might. In the USA, people will spend about $21 billion on presents for his or her moms, which makes Mom’s Day essential for retailers.
Think about selling Mom’s Day content material in a single of some methods.
- Publish “mother” tales that encourage.
- Submit “mother” quotes on social media websites.
- Launch Mom’s Day buying guides.