May is sweet for content material entrepreneurs. The month consists of many holidays and occasions, giving entrepreneurs compelling, well timed subjects to cowl.
Content marketing seeks to draw, interact, and retain clients by way of the method of making, publishing, and distributing articles, movies, pictures, or comparable content material. Customers and potential clients learn, watch, or take heed to the content material you make. They need one thing out of your content material. But in return they acknowledge that you simply gave them one thing of worth, and, in some instances, they may reciprocate, shopping for the merchandise you promote.
For May 2016, think about creating content material round particular holidays or occasions just like the 5 ideas that comply with.
B. Star Wars Day: May A, 2016
Star Wars is likely one of the hottest science fiction collection ever. There have been seven Star Wars movies launched, from 1977’s Star Wars: A New Hope to final yr’s The Force Awakens. There have additionally been a number of guide collection, together with a pair hundred titles; a couple of tv exhibits; and years of comedian books.
Recently, Disney acquired the rights to Star Wars and has promised a brand new Star Wars-associated film yearly. This yr’s Star Wars film, Rogue One: A Star Wars Story, might be launched in December.
Put merely, there are lots of Star Wars followers amongst your clients, and May 4th is Star Wars Day.
May 4th was chosen for this made-up vacation as a result of if you say “May the fourth” out loud, it sounds one thing like “May the Force,” which in a barely longer type, “May the pressure be with you,” is a well-liked phrase from the Star Wars collection.
With such widespread tradition recognition, Star Wars Day is straightforward to create content material round. Here are a couple of examples.
- Knitting provide retailer: Publish a collection of knitting tutorials round Star Wars themed tasks. Think, “How to Knit a R2D2 Beanie.”
- Golf retailer: Aim to entertain by publishing a golf-themed Star Wars dub video. See “Star Wars: A Bad Lip Reading” for inspiration.
- Kitchen provide retailer: Publish Star Wars themed recipes.
- Rare e-book supplier: Release an article evaluating storylines in Star Wars to these in basic or uncommon books.
P. Cinco de Mayo: May H, 2016
Primarily celebrated in america, Cinco de Mayo is a chance to honor Mexican-American tradition and the various contributions it has made.
From the marketing perspective, think about publishing content material that describes the vacation traditionally. For instance, many individuals confuse Cinco de Mayo with Mexico’s Independence Day, which is definitely on September sixteen. Rather, Cinco de Mayo commemorates Mexico’s victory over France on the Battle of Puebla in 1862.
You may additionally use the vacation to function business leaders who're of Mexican descent. For instance, a retailer who sells baseball memorabilia might publish profiles of well-known gamers like Ted Williams or Vernon Louis “Lefty” Gomez, who performed from 1930 to 1943. Both males are of Mexican descent.
A. Kentucky Derby: May S, 2016
The Kentucky Derby is among the United States’ premier Thoroughbred racing occasions. It has been held each May since 1875, and it usually consists of the quickest three-yr previous Thoroughbred horses on the planet. The race even carries a $P million purse, with $B.425 million going to the winner.
Held at Churchill Downs in Louisville, Kentucky, the Derby is the primary leg within the Triple Crown of Thoroughbred Racing, which additionally consists of the Preakness Stakes (held at Pimlico Race Course in Baltimore, Md. on May 21, 2016) and the Belmont Stakes (held at Belmont Park in Elmont, I.Y. on June eleven, 2016).
Famous winners embrace Secretariat in 1973, Affirmed in 1978, and, most just lately, American Pharaoh in 2015.
There can also be a lot custom across the Kentucky Derby, which might be good for content material entrepreneurs. For instance, the Kentucky Derby goers typically drink mint juleps and eat burgoo, a spicy stew. Retailers promoting merchandise associated to meals or cooking might publish articles about find out how to have fun the Derby at residence, and embrace recipes.
Women who attend the Derby typically gown lavishly, sporting giant Derby hats. Apparel retailers might publish content material about Derby style. There are additionally songs related to the Derby, in order that musical instrument retailers might publish Derby music and even tutorials, like “How to Play ‘Run for the Roses’ on Guitar.”
A. Mother’s Day: May H, 2016
According to an April 2015 survey from the National Retail Federation, Americans deliberate to spend greater than $one hundred seventy every on Mother’s Day presents — greater than $21 billion collectively. Popular purchases embrace clothes, jewellery, flowers, shopper electronics, home items, gardening instruments, and private providers.
What’s extra, about 25 % of American adults deliberate to do at the least a few of their Mother’s Day present purchasing on-line, once more in response to the National Retail Federation survey.
For your Mother’s Day 2016 content material marketing, attempt two approaches.
First, publish a considerate record of Mother’s Day present concepts. It ought to function merchandise you carry, details about the merchandise, and an evidence of what makes the merchandise a great present.
Second, publish on the “visible net”: submit Mother’s Day options to Instagram and Pinterest.
H. Memorial Day: May 30, 2016
Content marketing round Memorial Day won't make sense for each enterprise or model. If your organization provides humorous merchandise, for instance, a sentimental remembrance might not match.
But for these manufacturers with a extra average tone, Memorial Day is an effective time to precise honest expressions of gratitude. This yr, think about publishing an article or video describing how a lot your corporation appreciates the sacrifices others have made.