From making a video collection or publishing a guide to celebrating the Chinese New Year, January 2017 is filled with content material marketing alternatives for your small business.
Content marketing is the act of making content material, publishing that content material, and selling it with the aim of attracting, partaking, and preserving clients for your small business. Content marketing is determined by the idea of reciprocity or a mutual trade of dependence, motion, or affect.
When your organization offers somebody with helpful, informative, or entertaining content material, that somebody might really feel a way of obligation to your enterprise and should buy from you when the chance arises.
Here are 5 content material marketing concepts for your enterprise.
B. Start a Video Series
Your clients and prospects virtually definitely watch movies on-line.
In October 2016, development monitoring agency comScore reported in its Multi-Platform Media Metrix that YouTube reaches about ninety five % of normal Internet customers in america age 35 or older in a given month.
From 2015 to 2016, the period of time American adults spent on YouTube doubled, in response to an April 2016 Google and Nielsen report.
Again, your clients and prospects are on-line watching movies. So, in your content material in 2017, decide to producing a month-to-month video collection. You simply should publish as soon as a month. You can do this.
Your purpose is to create a collection that helps your potential clients full a process, offers these clients with good info, or entertains your clients.
The video embedded above from multichannel retailer Michael’s may be your inspiration.
P. Celebrate Chinese New Year
Worldwide, nearly one in each six individuals is Chinese or of Chinese descent. So when what you are promoting celebrates the Chinese New Year, there are loads of potential clients celebrating with you.
The Chinese New Year, which can also be referred to as the Spring Festival, is a 15-day occasion that begins on the second new moon after the winter solstice — January 28 for 2017.
The vacation is among the most essential financial and social occasions of the yr in Chinese tradition. And the USA — San Francisco, Calif. particularly — is house to the most important Chinese New Year celebration outdoors of China.
For your Chinese New Year content material you may:
- Describe the occasion’s historical past,
- Provide dumpling or lengthy noodle recipes,
- Show off trend that includes the colour pink,
- Describe how-to articles for making decorations.
O. Offer Classes
How-to content material could possibly be content material marketing’s highest type. When you create one thing helpful, one thing that genuinely helps, people will respect it and can be extra more likely to buy from your enterprise. This is the precept of reciprocity.
For January 2017, contemplate providing courses that basically assist your potential clients study a brand new talent. These courses may be within the type of on-line movies or, higher nonetheless, actual world occasions.
Michael’s, the brick-and-click on craft retailer talked about above, is a grasp of utilizing courses (content material) to construct buyer relationships.
Michael’s presents courses that assist its clients study new expertise.
Specifically, a client might attend a multi-week cake-adorning class at Michael’s and study all the elementary methods wanted to be an impressive cake decorator. And provided that Michael’s took the time to show you, the place would you look first for cake adorning provides?
You don’t want a bodily retailer to supply courses. For instance, think about that you simply promote fly tying instruments and supplies on-line for fly fishermen. You might train a collection of fly tying courses at libraries throughout your area.
A. Create a Checklist
The guidelines could also be an underneath-appreciated literary type. Or, on the very least, it’s a good method to current useful and straightforward-to-share content material.
From the content material marketer’s perspective, a very good guidelines ought to embrace an precise record of things readers can examine off and an accompanying article or description of the guidelines.
For instance, Martha Stewart’s website consists of a variety of vacation checklists, together with one which describes easy methods to handle a vacation cookie swap.
Need to know the way to manage a cookie swap? There is a guidelines for that.
This January, produce a couple of useful and enjoyable checklists that make sense within the context of your corporation.
H. Self-publish a Book
The Michelin Guide collection is a wonderful instance of content material marketing nicely earlier than the apply turned common.
A little over one hundred years in the past, André and Édouard Michelin of the Michelin tire firm started to publish a guidebook for French motorists. The e-book included maps, lists of resorts, the places of fuel stations, and a few easy tire upkeep and restore info.
The information was meant to encourage journey by automotive, which in flip would encourage using tires, which is what Michelin was making an attempt to promote.
Over time, the Michelin Guide grew to be a well known restaurant and lodge information. For instance, the 2015 Chicago version critiques four hundred eating places.
For greater than one hundred years the Michelin Guide has pointed motorists to resorts and eating places.
In January 2017, contemplate publishing a ebook which may assist what you are promoting.
For instance, if your organization sells males’s fits, you may publish a ebook about learn how to be a contemporary gentleman or how one can gown for fulfillment.
If your organization sells excessive-high quality paper or journals, you may publish a e-book about handwriting or about well-known letters or journals.
You don’t even need to do all the work your self. You can rent researchers and writers to assist put phrases to your concepts.
This is probably the most difficult content material advertising suggestion on this record, however it’s a new yr. Who isn’t up for a problem?