SEO: AMP for Ecommerce
March 14, 2016 4:24 pm
News on the mobile web is now four times faster, thanks to Google?s Accelerated Mobile Pages.
AMP, as the project is known, is targeted at Google mobile searchers looking for long-form editorial content. Mobile searchers experience AMP pages when they go to Google?s mobile search results, which?now show a carousel filled with AMP-enabled news content.
A sample?of a Google AMP search result. S
How to select a new ecommerce platform
March 14, 2016 4:24 pm
In “Why change ecommerce platforms?,” my post last month, I discussed my decision to switch ecommerce platforms ? from Volusion to Bigcommerce ? in the fall of 2013. I made that decision based on several things that I felt were holding us back. Since the migration, I?ve talked to dozens of folks who have felt the similar pain points with their current provider. They’ve asked what they
What HTML5 Means for Ecommerce Merchants
March 14, 2016 4:24 pm
What is one thing all?ecommerce stores have in common? They use HTML. In fact, just about every website uses HTML. That means when an update to HTML comes out, it has far-reaching effects.What Is HTML?HTML ??HyperText Markup Language ? describes how a web page is structured. A web browser ? e.g., Chrome, Firefox, Internet Explorer ? uses that description to render the page on your screen.For example, a
6 Ecommerce Email Marketing Campaigns for Q2 2016
March 14, 2016 4:22 pm
Mother’s Day celebrates motherhood and the powerful influence mothers have on our lives and our society. It is one of many occasions during the second quarter of 2016 that offer email marketing opportunities.The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother?s Day, and the beginning of summer.In th
