Blog Softpact

SEO: Structured Data Markup for Ecommerce Product Pages

June 7, 2016 2:05 pm Structured knowledge markup allows wealthy outcomes on Google and Bing. Structured knowledge markup helps search engines determine product info and show that info in wealthy outcomes, probably growing what number of clicks the product web page will earn. When consumers seek for merchandise in a search engine like Google or Bing, they'll probably get an extended listing of advertisements and related

Digital travel and SEO: how Skyscanner dominates the SERPs

June 7, 2016 1:13 pm The digital journey market has grown quickly during the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide determine greater than $533 billion. Taken from PI Datametric Digital Travel Report, listed here are some stats on digital journey and search engine optimization, as nicely a take a look at the natural search dominance of Skyscanner on this market. What do in

32 Marketing Tutorials for Facebook, Instagram

June 6, 2016 1:03 pm While Facebook isn't but a full-fledged ecommerce platform, its capability to assist companies join with followers is large. For instance, a mother’s Facebook Live video went viral after she tried on a Chewbacca masks she had bought at Kohl’s. It’s probably the most watched Facebook Live video ever, with over one hundred fifty million views. Kohl’s shortly responded with its personal

A tale of overzealous security

June 5, 2016 10:47 pm I can be publishing my regular month-to-month submit in every week or so. Until then, I needed to share some stupidity with you, following from “Hacked off” and “Are your passwords safe?,” my final two posts, which handled on-line safety. This submit, too, is said to safety — an excessive amount of safety. One of the important thing factors about safety is having a safe log

Five of the most interesting search marketing news stories of the week

June 3, 2016 7:05 pm It’s Friday, and time for our weekly spherical-up of the week’s information in search marketing.  Today we now have the costliest AdWords key phrases, a brand new website testing software from Google, and a take a look at whether or not Google elements in anchor textual content in inner hyperlinks. Google’s subsequent cellular replace will think about web page velocity Mobile web pa

What does Meeker’s Internet Trends report tell us about voice search?

June 3, 2016 7:05 pm This week noticed the publication of Mary Meeker’s annual Internet Trends report, packed full of knowledge and insights into the event of the web and digital know-how throughout the globe. Particularly of curiosity to us right here at Search Engine Watch is a 21-web page part on the evolution of voice and pure language as a computing interface, titled ‘Re-Imagining Voice = A New Paradigm in Human-C

Google launches tool to test your site’s mobile friendliness and speed

June 3, 2016 1:00 pm Announced on the Google Small Business weblog yesterday: a brand new software to check how your website works throughout totally different units.  It appears to be a mixture of the cellular pleasant and web page velocity instruments, although it's helpful to have these exams in a single place. According to Google: On common, individuals verify their telephones greater than one hundred fifty occasions

Content Marketing: How to Write a How-to Article

June 3, 2016 12:21 pm Content marketing is greatest when it's helpful. Help somebody remedy an issue or full an fascinating undertaking and you might have earned a buyer. With this in thoughts, it's little marvel that how-to articles and movies make for a number of the greatest content material marketing. How-to content material can also be a number of the best to write down. What follows are seven steps you possibly can