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How to optimise your m-commerce site for search

June 23, 2016 12:04 pm In 2015, Google introduced that for the primary time ever, it was seeing extra searches happening worldwide on cellular units than on desktop. The regular and unerring shift in the direction of cellular over the previous few years has meant that on-line retailers now want to consider ‘m-commerce’ in addition to ecommerce. M-commerce is the identify given to retail transactions which happen on cell

5 ways to alienate your customers

June 22, 2016 4:01 pm In a single month, I’ve encountered the next 5 situations of poor customer support from on-line corporations. All might have been simply prevented. Silence after a cost. If you don’t contact your clients to acknowledge and thank them for his or her cost, you danger being seen as grasping and unappreciative at greatest, or a rip-off artist at worst. I organized to ship wedding ceremony gadgets to

Before Advertising, Make Sure Pages Will Convert

June 22, 2016 12:59 pm Visit an ecommerce group on Facebook or LinkedIn, and also you’ll doubtless discover one query requested repeatedly: “How do I use AdWords [or other advertising platform] extra successfully, to get extra individuals to purchase?” In most instances, these individuals are asking the flawed query. They are additionally receiving the incorrect solutions. It is straightforward to be bought

EU referendum and brexit betting: who’s winning in organic search?

June 21, 2016 4:01 pm With the referendum on Britain’s membership of the EU arising this week, there has clearly been a variety of debate on-line.  It has additionally turn into a serious on-line playing occasion, with the worth of bets set to exceed the earlier largest political occasion, the 2012 US election, in line with a current press launch from on-line betting change Betfair. In reality, it has now exceeded t

How to improve your CTR using Google Search Console

June 21, 2016 4:01 pm Last month I wrote a complete information on the way to use Google Search Console, masking each facet of what's primarily an enormous toolshed filled with helpful stuff for all site owners to make use of. It was exhaustive, and doubtless exhausting. Don’t learn the entire thing in a single sitting, simply dip out and in whenever you come throughout one thing you’re not sure about. While wading by m

Ecommerce in India: Marketplaces, Cash on Delivery Dominate

June 21, 2016 3:01 pm Online marketplaces, similar to Flipkart, are common in India, as are Snapdeal and Amazon. India is the second most populated nation on the planet with a big, educated workforce. It is a strong marketplace for promoting on-line. Ecommerce began in India within the late Nineteen Nineties. But it grew quickly within the final ten years with the rise of smartphones. India has about one hundred million

24 Winners from the 2016 Facebook Awards

June 20, 2016 9:03 pm Facebook has introduced the winners of this yr’s Facebook Awards, celebrating one of the best marketing campaigns on the Facebook platforms. For any enterprise involved in marketing on the social community, the Facebook Awards are a chance to see what works. Here is an inventory of the 24 winners of the 2016 Facebook Awards. The profitable campaigns are in 5 totally different classes: Small Busine

5 Reasons Why SEO Has a Bad Reputation

June 20, 2016 1:00 pm Search engine optimization has one thing of a nasty popularity, partially, as a result of it's typically related to unethical, black hat practices. Thus, a number of the hottest searches on Google are unflattering. If you begin to sort “web optimization is” into Google, the king of search engines is more likely to autosuggest that “search engine optimisation is lifeless” or that “web optim

Using Email to Acquire New Customers

June 19, 2016 4:06 pm Finding new prospects for an ecommerce enterprise and getting them to transform into precise clients might be troublesome. A regular stream of latest clients is important, sometimes, to develop a enterprise. In this publish, I’ll discover 4 methods to make use of e mail marketing to accumulate new clients. Optimize Your Email Marketing Funnel Before trying to entice prospects to your website,

For marketplace selling, know written and unwritten rules

June 18, 2016 1:05 pm If you're promoting on a 3rd-social gathering website like Amazon or Ebay, it is very important perceive the principles — the written guidelines and the unwritten ones. The unwritten guidelines are more durable to determine, however they relate to how the third-celebration customer support personnel will act in sure conditions, no matter what the precise guidelines say. Judging from the variety of