4 Ways to Drive Product Sales from TikTok

4 Ways to Drive Product Sales from TikTok

April 5, 2021 7:03 pm

Social commerce is rising. Fb instruments embrace Outlets, Checkout, Commerce Supervisor, and Reside Buying. Instagram has these choices and extra.

TikTok is the most recent craze. Posting partaking movies to that platform can drive visitors to a website. However can it generate clients, too?

On this submit, I’ll supply 4 concepts to drive gross sales from TikTok.

Driving Gross sales from TikTok

Add your retailer hyperlink within the bio. Including a URL to your TikTok profile is an easy method to assist viewers discover your website. Retailers, influencers, bloggers, and information retailers do that. Within the instance under, TikTok consumer Sophie Liard hyperlinks to her ecommerce store, mentioning above the hyperlink what the viewers can discover there — “drawer dividers.”

Screenshot of TheFoldingLady on TikTok

Sophie Liard’s TikTok bio hyperlinks to her ecommerce website, mentioning above the hyperlink what the viewers can discover there — “drawer dividers.”

Importantly, not all TikTok profiles have entry to the hyperlink function. To examine your account, search for the “Website” choice after clicking “Edit” in your profile.

Screenshot of TikTok "Edit" profile page

Not all TikTok profiles have entry to the hyperlink function. To verify your account, search for the “Website” choice after clicking “Edit” in your profile. Picture: Later app.

Linking to any web page in your ecommerce website is useful. Nevertheless, attempt to align that web page with the movies in your TikTok grid. Third-get together instruments may help.

For instance, Storage Clothes, an attire retailer for females, makes use of a service from Sprint Hudson, a visible-marketing software supplier.

As proven under, Storage Clothes’s TikTok profile (at left) hyperlinks to a Sprint Hudson web page (center) that matches the movies on the profile. Customers can click on on any picture on the Sprint Hudson web page to go on to the clothes merchandise on Storage Clothes’s website (proper). The method permits viewers to match what’s in a profile to a retailers’ product web page, streamlining the acquisition journey.

Screenshot of three pages: TikTok profile, a Dash Hudson page, and a product page on Garage Clothing

Storage Clothes’s TikTok profile (left) hyperlinks to a web page from Sprint Hudson (center), which hyperlinks to every clothes merchandise (proper). Picture: Sprint Hudson.

Join Tik Tok to a Shopify retailer. Shopify’s partnership with TikTok is probably going the primary of many integrations with ecommerce platforms. Retailers can join their TikTok for Enterprise account to Shopify to generate in-feed shoppable posts from movies.

Promote. TikTok presents restricted promoting choices. Enroll by means of your TikTok for Enterprise account and look forward to TikTok to verify. As soon as authorised, the alternatives embrace:

  • In-feed advertisements. Native-wanting movies that seem within the consumer’s feed.
  • Pre-roll advertisements. Movies that begin when a consumer opens the app.
  • Promoted hashtag challenges. Movies encouraging customers to submit clips utilizing a customized hashtag. That is greatest for model consciousness.

Promoting on TikTok will presumably enhance. In-feed advertisements are one of the best place to start out and probably the most extensively accessible in the mean time.

Work with an influencer. Contemplating partnering with TikTok personalities to create sponsored movies. Influencer marketing just isn't new, however it’s probably efficient on TikTok as many creators have garnered large followings.

Alternatives

Take into consideration the client journey. TikTok is a smartphone app. Guarantee your website is cellular-pleasant, so customers have a simple transition from the app to your ecommerce retailer. And keep away from disruptions, resembling injecting advertisements, modals, and different promotions.

There are many thrilling alternatives on TikTok, relying in your account and nation. Regardless, commerce on TikTok is in its infancy and can certainly develop.


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