Which Comes First, the Ecommerce Platform or the Developer?

Which Comes First, the Ecommerce Platform or the Developer?

July 31, 2017 1:00 pm

Your ecommerce enterprise wants a brand new platform and a developer — however in what order?

An ecommerce platform is the software your corporation will use to conduct on-line transactions and a developer is the individual who will arrange or customise that software.

Odds are good that you simply weren’t actually confused about your software and your developer, however you won't ensure about which one comes first. Actually, you won't even know why it issues.

When changing ecommerce platforms, a trusted advisor-developer can help research choices.

When altering ecommerce platforms, a trusted advisor-developer may help analysis decisions.

When the Developer Comes First

Let’s think about for a second that you choose the developer first.

You interview a bunch of software program improvement companies, and also you decide the one who gave the most effective presentation, or the one with the nicest wanting portfolio, or the one closest to your workplace, or perhaps the one with the most cost effective quote.

Builders are specialists in writing code and integrating software program, however they're typically specialised. This developer will, almost certainly, have expertise with one or, maybe, two totally different platforms at most.

When you picked a developer skilled with Drupal, you’re in all probability going to get a Drupal Commerce website.

Drupal Commerce is definitely not the worst ecommerce platform, however, for a lot of companies, it's also not one of the best.

Your ecommerce firm may need been a lot better fitted to a static website, a Shopify retailer, and even Salesforce Commerce Cloud implementation. However your developer isn’t acquainted with these, so that you won't even know they have been obtainable.

Your selection of developer restricted your platform choices, and your platform goes to have a big impression on your small business, from marketing to order achievement.

Let’s hope you haven’t gotten the cart earlier than the horse.

When the Platform Comes First

Once you begin with the platform, you do in depth analysis.

You learn articles, white papers, and case research. You watch YouTube movies and spend time in webinars or seminars. You endure hours of demos.

You search to know obtainable options and what commerce-offs or unwanted side effects every may trigger. Listed here are a couple of examples.

  • You need a quick website, so ask about static versus dynamic database choice, and caching.
  • You need an accessible website, so that you perceive how a lot management you've got over markup and design.
  • Your website ought to combine with different methods, so that you ask about APIs, extensibility, and databases.
  • You want a safe platform, so that you examine on PCI compliance, tokenization, cost gateway integration, and customary assault vectors.

Once you decide a platform that you simply consider matches your wants, you discover a “improvement associate” who builds, integrates, and customizes it for your small business.

You’ll have invested much more effort at first of the method, however in the event you selected correctly, your enterprise ought to find yourself with an ecommerce website that works higher in your state of affairs.

However there’s one drawback. What when you don’t have a clue about know-how, platforms, or software program integration?

Are you ready to match the advantages of a NoSQL database to a relational database? What are the relative variations between Algolia or Twiggle? Have you learnt a LAMP stack from a MEAN stack or a MERN stack from a JAM stack? What about software programming interfaces — APIs? Do you have to concentrate on a specific programming language? Does any of that matter?

It positive can be good in case you have an skilled advisor or developer that will help you determine.


There's a actual sense during which you want each an understanding of obtainable platforms and choices on the similar time that you simply want a developer’s insights and expertise. The answer to this dilemma is belief.

When it's time in your ecommerce enterprise to develop a brand new website, your organization goes to should belief somebody or a small group of someones that will help you make the correct decisions in your state of affairs.

It will imply consulting with specialists in and out of your organization and studying quite a bit about your choices.

A mid-market or enterprise retailer might have the benefit of an in-home improvement workforce that completely understands your organization’s methods, however might want an outdoor marketing consultant conversant in the various and numerous ecommerce choices.

A small ecommerce operation may have to start out with a trusted developer to assist clarify decisions or see first hand how the corporate operates, however ought to take a look at a number of platform choices.

In the event you personal the enterprise or handle ecommerce, it would be best to be concerned at every step within the course of, trusting your advisors but in addition studying the potential limitations of the platforms you’re contemplating and the builders you’re interviewing.

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