Teaching sales and marketing with Girl Scout cookies

Teaching sales and marketing with Girl Scout cookies

October 2, 2018 11:01 pm

I as soon as was a Cub Scout. A lot of it I favored. I appreciated tenting and studying how you can use a knife. I loved hanging out with different boys.

However there was one factor about Cub Scouts that I hated: promoting raffle tickets! I might knock on door after door. I knew people have been house as a result of their automobiles have been within the driveways. However they principally wouldn’t reply. People who did would often say, “No thanks.”

I used to be a nasty raffle ticket salesperson.

However each winter, I might see Woman Scouts going door-to-door promoting field after field of cookies.

It wasn’t truthful!

I tried to promote a bit of paper that no one cared about. Woman Scouts bought scrumptious cookies. And even worse, the entire nation participated. I might hear “It’s Woman Scout cookie time” on the radio and see it on tv. I learn references to Woman Scout cookies in newspaper articles.

No one wrote about Cub Scouts promoting raffle tickets.

Educating with cookies

Quick ahead to right now.

My two daughters are Woman Scouts. And I now love Woman Scout cookies for a similar causes I as soon as hated them.

My women are each in elementary faculty. I sometimes convey them to my workplace. I attempt to train them a bit about ecommerce, however they don't seem to be terribly .

The FringeSport workplace has a retail retailer up entrance with workplaces and a warehouse within the again and a fitness center beside all of it. Principally, the women play within the health club, the place they don’t study a ton about enterprise or ecommerce.

Nevertheless, when Woman Scout cookie time rolls round, it’s our time to shine. I train them gross sales methods from Sandler Coaching. Earlier than we strategy a door, I ask them what they’re going to say. They've their script prepared. I train them about overcoming objections.

“If this individual says they already purchased Woman Scout cookies, what do you say?”

One daughter will reply, “Nicely these cookies freeze nicely. So you should purchase further bins and put them within the freezer. When Woman Scout cookie season is over, they’ll style higher figuring out you'll be able to’t purchase them any longer.”

Or, “Properly, I’m positive you don’t want anymore. However do you know that you could purchase bins to ship to our troops in Afghanistan? I guess they love getting cookies and understanding that folks at residence care about them.”

I additionally train them find out how to deal with rejection, when someone says no. (Even with Woman Scout cookies, most individuals say no.) However it’s a numbers recreation. Go to the subsequent home. Knock on extra doorways.

Digital advertising, too

Lastly, I train them about web marketing. I don’t assume we’re allowed to promote Woman Scout cookies via ecommerce channels. However you'll be able to take bodily orders that then get shipped from the Women Scout distribution middle.

And I train them methods to use social media marketing — Fb — to broadcast that cookies are on the market. I inform them learn how to run webinars — utilizing FaceTime to succeed in relations.

I even train them learn how to make marketing movies and publish them to a Fb web page. Our neighborhood in Austin has a Fb web page. I've the women put movies up on that web page and supply to ship the cookies within the neighborhood without spending a dime.

I now love Woman Scout cookies. They permit me to share my love of marketing and gross sales with my daughters and train them a bit about ecommerce.

Come to think about it, Woman Scout cookie season is just a few months away. I do know two women in Austin, Texas who would like to promote you a field, no matter the place you reside. E mail me and we’ll work out the small print.

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