Softonic.com is hit with Google manual action for ‘thin content’

Softonic.com is hit with Google manual action for ‘thin content’

June 8, 2016 3:28 pm

Software and app portal softonic.com has been on the receiving finish of a guide motion from Google, which means the location’s visibility has taken successful. 

As coated by Juan Gonzalez on the Sistrix website, there’s a pointy decline in visibility in the direction of the top of May:

visibility-index-softonic-com 1

The stats present a lack of visibility on numerous Google websites:

  • Google US (-forty%)
  • UK (-33%)
  • Germany (-forty two%)
  • Italy (-sixty one%)
  • France (-fifty three%)
  • the Netherlands (-31%)
  • Spain (-forty five%)
  • and extra…

The main loss in visibility is for Softonics’s largest listing, /s/, which accounts for forty% of your complete domains visibility. The full record is right here, however suffice to say it incorporates most of the website’s hottest downloadable belongings.

Sistrix exhibits an enormous hit for that listing across the starting of the month:

visibility-index-softonic-directory-s

Further investigation by Juan hints on the cause, skinny content material on class pages.

Indeed, Softonic has acknowledged the difficulty in tweets responding to the Sistrix article:

To translate:

Just to make clear: the motion taken was in relation to ‘skinny content material’ and solely impacts our search outcomes pages. As you'll be able to think about already we're working to treatment this. Thank you.

For instance of the difficulty, Softonic used to rank extremely for the time period ‘microsoft workplace’ with this web page, a website search outcomes web page.

As Juan factors out, Google has suggested on these ‘doorway pages’ that are primarily ‘SERPs inside SERPs’.

softonic-serps-in-serps

There’s nothing fallacious with utilizing class (or hub) pages that will help you rank for key phrases. Indeed, it’s a vital a part of an efficient inner linking technique.

Many web sites do that successfully, publishers just like the Guardian for instance, whereas Mail Online has just lately carried out this technique.

It avoids the issue of cannibalisation, whereby pages from the identical website or area compete towards one another within the SERPs for a similar time period.

However, when pages are routinely generated like these (eBay had an identical challenge again in 2014), then you've got the issue of skinny content material.

Juan Gonzalez:

Using class-pages could be a nice concept, which may actually assist your rankings. You simply should watch out of the way you implement this technique, as Google has been making it plain for years, that it does not need to have search outcomes inside their index.

At their core, class-pages are sometimes created by way of inner searches, which listing all articles on a website for a selected key phrase and that is precisely what might invoke Google’s wrath. For Softonic.com (the class-listing was /s/), the issue was not that it used class pages, however that the content material on these pages was created via the M:M inner search.

In essence, class pages are nice, however it's essential work more durable on the content material – curating content material for these pages is a approach to keep away from this drawback, but in addition so as to add worth in your customers.


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