Lately I visited a pal who had a set of catalogs that I don’t store from. One of the best of those provided a wealth of clues about how to boost bland product blurbs, differentiate comparable gadgets, and make even probably the most mundane merchandise extra engaging.
Use the themes and examples I’ve plucked from these catalogs as a brainstorming information the subsequent time you’re describing a plain white t-shirt or yet one more again-to-faculty backpack. You’ll quickly perceive how to take a look at unusual merchandise in another way.
17 Methods to Describe a Product
What drawback does the merchandise remedy and for whom?
- “When you have area limitations, the compact ‘L’ desk is a superb various.”
- “We're all the time on the lookout for knives with uncommon locks, particularly people who appear to supply a greater method of releasing the lock. This knife from Browning matches that invoice.”
Who or what's the merchandise good for?
- “Singers completely love the sound of this mic! Audio system love the depth and readability it provides their voice!”
- “This useful little device has been to the ends of the earth and again within the arms of explorers, conservationists and scientists.”
- “Nut lovers and tin collectors rejoice. We’ve packed a Nice Pumpkin design tin with 6 smaller tins of honey roast peanuts, pistachios, spicy peanuts, cashews, fancy combined nuts and smoked almonds.”
Historical past of the merchandise or its elements.
- “Initially developed by an awning producer, the heavy-obligation 6-oz. cotton additionally resists wind and can repel the moisture of a light-weight drizzle.”
- “Our professional mountain bike staff made ‘em first once they ran street wheels and tires on their MTB rigs for coaching. We thought: rugged, purposeful mountain bike + lightning quick street wheels = final speedy city commuter.”
- “Thirty years in the past, we launched a heat, double-layer shirt impressed by those north-woods log drivers wore to remain heat via lengthy, damp days engaged on the river.”
How has it improved?
- “This yr, our wind-tunnel examined Slice Aero body is 50 grams lighter than final yr.”
- “Prior to now, it was very costly to print full-colour, skilled-high quality album inserts in portions lower than 300. These days are over. Now you will get lovely album inserts that gained’t break your price range!”
Relate to widespread tradition.
- “Keep in mind these two loopy youngsters who went up a hill to fetch some water? Now, think about filling that pail to the brim with snacks and it turns into downright irresistible.”
- “Sweet. Cookies. Corn. This sampler covers all three meals teams.”
- “Seven simply turned your fortunate quantity. Don’t consider in luck? You'll after you get your arms on this sensational snack assortment.” [It has seven ingredients.]
Seasonal makes use of or events.
- “You’ll end up reaching for them any time the climate turns chilly.”
- “When the climate requires shorts however the event doesn’t, these light-weight chinos are a super various.”
- “Good for rewarding a staff for a job properly executed or prime performers for contributing probably the most to the corporate’s annual income.”
What doesn’t it should make it superior?
- “The look of actual wooden with out the upkeep, because of a sturdy scratch- and stain-resistant laminate end.”
- “Excessive-aspect drawers remove the necessity for hangrails.”
- “Whisper-quiet ball bearing slide suspension.”
- “These pants might seem like wool, however they’re truly made from extremely-gentle cotton for itch-free consolation all season lengthy.”
- “Combines magnificence with the sturdiness, versatility and performance wanted by as we speak’s workplace.”
- “It’s Halloween meets the style runway — polka dotted, striped, checked then sprinkled with glitter for good measure.”
What feelings does the merchandise evoke?
- “The wealthy bison leather-based of our best handsewns will remind you of the basic searching lodges of the previous, as will the timeless consolation of their hand-stitched development.”
- “Cannondale City mixes practicality with style, utility with fashion — it’s downtown angle with uptown sensibility.”
- “We’ve labored with Smith Optics to create a pair of polarized sun shades with the perfect options for outside sports activities at a terrific worth.”
- “We labored with conventional European shoemakers to design excessive-high quality clogs that present pure, lasting consolation – at an awesome worth.”
Present or future choices.
- “You'll be able to even depart the middle pole at house and easily cling the middle peak of the tent from a limb for a light-weight spike camp.”
- “The sturdy fashion of Atmosphere lets you begin small and add items as your workplace modifications.”
- “Need to add fenders? No drawback!”
Causes to purchase multiple.
- “That is so universally helpful that you want one in your desk drawer, one in your searching gear and naturally one within the software drawer in your kitchen.”
- “Our present certificates can dissolve your vacation buying dilemmas in a second, since they’re good for any of our pampering providers for ladies or males. Purchase ten at a time and we’ll even offer you a 5% low cost off the full greenback worth.”
The best way to use.
- “Simply unroll this moveable multipurpose blanket anyplace your adventures take you.”
- “A easy faucet illuminates the clock for night time viewing.”
Rationale of the identify.
- “It’s referred to as Simplicity for a purpose — easy to order, easy to assemble and easy to increase as your wants develop.”
- “The identify [Comfort Mocs] says all of it — we’re positive you’ll agree simply as quickly as you slip on a pair.”
Disclose a weak spot.
- “Not as dependable because the Skilled Premium, however has a great frequency response. Good for voice and restricted music duplication.”
- “Though not expandable, the four-copy Sound Professional makes 33% extra copies directly than any three copy mannequin!”
Why is worth so affordable?
- “As a result of this set is made in Böker’s manufacturing unit in Argentina which is experiencing a horrible financial state of affairs, the worth is extraordinarily good.”
- “Our Friday lunchtime particular therapeutic massage prices simply $20 as a result of the therapeutic massage therapists in that point slot are college students of their last one hundred hours of coaching.”
In your quest so as to add pizzazz and selection to product descriptions, don’t overlook that buyers additionally want particulars and specs. How large is it? Will the colours nonetheless be vibrant after a wash? Is it appropriate for teenagers beneath 5? And so forth.
Obtain consideration and completeness by combining an “Isn’t this cool and fascinating?” opening line or paragraph with bulleted specifics.