Blog Softpact

Seasonal pages and SEO: who’s ready for Euro 2016?

June 9, 2016 4:03 pm Seasonal occasions which may ship comparatively brief-time period visitors spikes, must be deliberate for from an web optimization perspective.  It’s about being in the correct place on the proper time to capitalise on curiosity and to vacuum up all of the visitors you'll be able to. Seasonal occasions might imply Black Friday, the Christmas purchasing, one-off days like Mother’s Day and V

Focus on Existing Customers for Better Profitability

June 9, 2016 2:02 pm The superb lifecycle of a buyer progresses from consciousness of an organization, to information of it, to consideration of shopping for from it, to choice and buy of its services, and, lastly, to returning to it and advocating for it. Source: Salesforce. Should ecommerce retailers direct their assets to discovering new clients or marketing to present ones? The reply, in accordance with most special

Softonic.com is hit with Google manual action for ‘thin content’

June 8, 2016 3:28 pm Software and app portal softonic.com has been on the receiving finish of a guide motion from Google, which means the location’s visibility has taken successful.  As coated by Juan Gonzalez on the Sistrix website, there’s a pointy decline in visibility in the direction of the top of May: The stats present a lack of visibility on numerous Google websites: Google US (-forty%) UK (-33%) Germ

Use Direct Mail to Attract New Ecommerce Customers

June 8, 2016 1:05 pm Online retailers Hayneedle, Wayfair, Virgin Wines, Graze, and HelloFresh use junk mail for marketing. Online retailers Hayneedle, Wayfair, HelloFresh, and lots of extra are utilizing junk mail marketing to accumulate new clients for his or her ecommerce operations. Direct mail could also be a standard, previous-faculty solution to market, however it may also be extraordinarily efficient. An omnichan

Are related sitewide footer links the key to dominating Google?

June 7, 2016 5:16 pm A lengthy, very long time in the past I was speaking to Mike Grehan about search engine rankings. He used the time period “the wealthy get richer”, to elucidate why websites that reside on the prime of Google are more likely to keep there. One of the explanations is the convenience of findability. A author who's researching a topic on Google is very more likely to click on the highest outcome first

Value Propositions Increase Interest and Sales

June 7, 2016 3:01 pm If an ecommerce storeowner have been to give attention to only one factor to extend gross sales, what ought to it's? While there are many worthwhile options and insurance policies, the shop’s worth proposition is what makes or breaks gross sales. Value proposition is the perceived value of the shop’s services to the consumer. Accurately describing the ache level(s) a product solves, or explainin

SEO: Structured Data Markup for Ecommerce Product Pages

June 7, 2016 2:05 pm Structured knowledge markup allows wealthy outcomes on Google and Bing. Structured knowledge markup helps search engines determine product info and show that info in wealthy outcomes, probably growing what number of clicks the product web page will earn. When consumers seek for merchandise in a search engine like Google or Bing, they'll probably get an extended listing of advertisements and related

Digital travel and SEO: how Skyscanner dominates the SERPs

June 7, 2016 1:13 pm The digital journey market has grown quickly during the last decade. Sales in Western Europe totalled $152 billion in 2015, with the worldwide determine greater than $533 billion. Taken from PI Datametric Digital Travel Report, listed here are some stats on digital journey and search engine optimization, as nicely a take a look at the natural search dominance of Skyscanner on this market. What do in