Made in Russia: 8 brands for cross-border consumers

Made in Russia: 8 brands for cross-border consumers

December 6, 2017 5:05 pm

Exports from Russia consist principally of pure assets — oil, fuel, wooden, gems, uranium. Russian shopper items reminiscent of attire, jewellery, and electronics wouldn't have robust positions on the worldwide market. However issues are altering slowly. Supported by the federal government and personal buyers, Russian producers are in search of overseas clients.

On this publish, I’ll talk about shopper manufacturers which are well-liked in Russia and that would attraction to cross-border consumers.


There are lots of of attire producers in Russia. It’s troublesome to pick solely two of them for this text. I’ve chosen Kotofei and Ahead resulting from their prominence throughout your complete nation.

Kotofei is the preferred model of youngsters’s footwear within the Russian Federation. The corporate began in 1936 in a small city close to Moscow. In the present day it has three manufacturing websites with over 1,500 staff and one hundred twenty branded shops throughout Russia. Kotofei sells over 2 million pairs youngsters’s footwear, boots, moccasins, and sneakers yearly.

Kotofei focuses on the standard and security of its merchandise, with quite a few certificates from Worldwide Requirements Group (ISO), in addition to different awards.

Ahead is the primary nationwide sportswear model. It’s the official provider of the Russian Olympic staff and 200 different nationwide groups in 60 sports activities. Ahead is the one sportswear model granted an unique proper to show the official emblem of Russia on its merchandise. The model is very valued by President Vladimir Putin and is endorsed by Fedor Emelianenko, the combined martial arts legend.

Ahead’s attire emphasizes excessive efficiency and is routinely examined by skilled athletes.


Vacationers to Russia typically buy souvenirs as mementos of their journey. What follows are souvenirs that would attraction to shoppers outdoors of the nation.

Hermitage Museum. The Hermitage Museum in St. Petersburg was based in 1764 by Empress Catherine. It accommodates over three million items of artwork: work, sculptures, decorations, equipment, jewellery, books, and different gadgets.

The museum provides excessive-high quality reproductions and replicas of well-known works. The museum collaborates with worldwide resellers who worth historical past and artwork.

Kalashnikov. I used to be stunned to study that Kalashnikov produces items aside from weapons! Its t-shirts, hats, jackets, tenting and searching gear, luggage, and umbrellas are well-liked all over the world.

One might argue that Kalashnikov is the delight of the Russian nation. Providing Kalashnikov branded attire, souvenirs, and equipment in your on-line retailer might appeal to new guests. The corporate doesn’t publicly promote precise weapons. However it does supply full-measurement replicas. They feel and appear like actual weapons, however by no means hearth.

Luxurious items

Russian producers traditionally have robust experience in producing luxurious equipment utilizing valuable metals, pure supplies, and gems. This custom continues to be lively.

Amberhall offers a full vary of knickknack and equipment manufactured from pure amber, the normal gemstone of Russian the Aristocracy, aristocracy, and, in truth, all Russians. Amberhall was based in 1995 by fanatics, artisans, and amber lovers. Its manufacturing facility is in Kaliningrad.

Bahmetev. The primary Bahmetev crystal and glass manufacturing unit was based in 1764. Since then, it has produced artwork, luxurious, and tableware merchandise for Empress Catherine, the aristocracy, and the church. Because of its magnificence and high quality, Bahmetev was the primary luxurious producer granted the appropriate to affix the state emblem of Russian on its merchandise.

The model isn't as fashionable because it was, however it nonetheless produces luxurious tableware, vases, chandeliers, lamps, and different souvenirs. All are product of silver, crystal, and glass within the conventional type of the nineteenth century.

Magnificence and wellness

Russian magnificence manufacturers aren't well-known outdoors of the nation. The business has by no means been robust in Russia. It has sometimes copied European manufacturers. However some magnificence and wellness producers have thrived. Listed here are two of them.

Natura Siberica is among the many main manufacturers of excessive-high quality natural cosmetics in Russia. The corporate makes use of herbs and berries grown in pure circumstances in, primarily, Siberia.

The model is increasing progressively. It makes use of brick-and-mortar resellers in Montenegro, Serbia, Denmark, Spain, Japan, and Hong Kong.

Karelia Berries produces natural meals merchandise made of untamed berries — lingonberries, bilberries, blueberries, cloudberries, and cranberries. All are gathered in Karelia, a Russian area bordering Finland. Together with frozen uncooked berries, the corporate presents pure juices, nectars, syrups, jams, and candies.

Karelia Berries has acquired quite a few certificates testifying to the standard of its merchandise, that are additionally utilized by different dietary manufacturers producing sweets and dairy in Russia and Europe. The corporate advantages from the recognition in Russian of pure merchandise. It's a profitable “inexperienced” model liked by shoppers and pleasant to distributors.

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