How to tell if your website is due a redesign

How to tell if your website is due a redesign

July 26, 2017 2:00 pm

Designing a useful website doesn’t occur in a single day. It takes time and power (and typically, some huge cash) to get your website in working order.

Like some other know-how, the web modifications at a speedy fee. Customers are using numerous units to view web sites. In your customers to maneuver by way of your website, you have to continuously replace and adapt.

Plus, Google algorithms are continually altering – your website’s usability impacts your Google search rankings.

Briefly, chances are you'll not know that your web site wants an overhaul. It’s tough to maintain up with the fixed modifications that happen behind the scenes. Fortunately, there are indicators that your web site wants a facelift.

Listed here are a number of the indicators that your web site wants redesigning.

Excessive bounce price

The analytics of your web site present greater than how customers navigate via your web site. Additionally they present whether or not or not you have to be optimizing your web site’s design.

One of many largest analytics you need to be taking a look at is your bounce price. Under is a screenshot of the place yow will discover this on Google Analytics underneath the Visitors Part present in “Acquisition”:

Your bounce fee is the speed at which customers are leaving your web site. What would trigger a consumer to go away an internet site? Some elements embrace:

Sluggish loading pages

Google promotes excessive-high quality content material and pages for his or her customers. Their algorithms rank pages with quicker loading occasions larger than those that have slower loading occasions. A quicker web site is just not solely good web optimization follow, it additionally impacts how your customers navigate in your web page. If a consumer encounters a slower web site, they gained’t stick round.

You'll be able to examine the velocity of your web site with the PageSpeed Insights software, proven under. This doesn’t essentially imply your website wants a complete redesign (a couple of issues simply might have to be improved), however it may be a contributing issue.

For extra ideas for getting a deal with in your website velocity, take a look at Ann Smarty’s complete piece, ‘All you must grasp your website velocity with out getting overwhelmed‘.

Technical errors

Discover that your bounce price is swiftly tremendous excessive? Check out how lengthy customers are in your web page. In the event that they’re solely sticking round for a couple of seconds, you could have a 404 difficulty.

Check out your website out of your guests’ viewpoint (use totally different browsers, as this can be the difficulty). It's also possible to use Google’s Search Console to verify the Crawl Errors.

Poor consumer expertise (UX)

Have you ever ever been to an internet site with so many popups you couldn’t discover the precise content material? Google punishes these varieties of web sites, and the typical consumer gained’t stick round if they will’t discover the content material they’re in search of.

This additionally contributes to troublesome navigation, inflicting the consumer’s expertise to drop considerably. Make it possible for your web site’s map is coherent and flows comfortably for the typical consumer.

Cellular pleasant web sites

You’ve heard that increasingly customers are using their cellular units to entry the Web. In truth, almost 60% of searches are carried out on cellular units. Be sure that your web site’s buttons are straightforward sufficient to entry by way of a cellular gadget. Be sure that your touchdown pages are accessible by way of a cell phone.

Google has a superb free software that permits you to check how nicely your web site responds on units like smartphones and tablets. Merely enter in your web site’s touchdown web page, and let the device inform you how properly it performs on cellular units. The software searches on an ordinary working degree (3G). For instance, we did a pattern seek for Google’s web site simply to provide you an concept of the way it works.

The software exhibits what number of seconds (or heaven forbid minutes) it takes to load your web site on a cellular system. It additionally exhibits you the estimated proportion of customer loss you expertise as a result of your loading time. You even have the choice to tug up a free report that exhibits how one can repair any points that have an effect on cellular loading time.

For a extra in-depth exploration of easy methods to check for points together with your cellular website velocity, don’t miss Andy Favell’s column, ‘Find out how to optimize your cellular website velocity: Testing for points‘.

Outdated net design

Have you ever ever heard that by the point you buy a model new pc, it’s already outdated? The Web works the very same means. By the point you replace your web site, it’s already depreciating.

Keep in mind the web sites of the 90s? Blinking buttons, grayscale and neon colours, and plenty of graphics? Whereas lots of these web sites are nonetheless functioning, they’re not engaging the fashionable consumer to go to them. For instance, check out

First impressions imply the whole lot, and this goes for web sites as properly. You not solely lose credibility with poor net design, you lose guests. Haven’t up to date your web site shortly? Right here’s a fast primer on some of the present tendencies in net design:

Modular design

Stemming from the simplicity of newer web sites, modular design is rising in popularity. The essential precept behind modular design is to make use of a single, versatile template that may be tailored to totally different sorts of content material, quite than a customized-made template tailor-made to every particular content material sort. It’s the design equal of the clever content material development in content material marketing.

Whereas modular design isn’t all the time applicable for one hundred% of instances, in lots of them it's extra environment friendly, much less useful resource-intensive and is a simple design for customers to navigate.

Right here’s an instance of a modular website design by Waaark design studio:

The takeaway

Consider your web site as a brick and mortar enterprise. If the shingles are falling off and your home windows are boarded up, nobody’s going to cease in. Typically it takes slightly revamping to get issues going once more. Once you’ve spent money and time designing your web site, parting with the previous and accepting the brand new is troublesome.

Likelihood is, you aren’t conscious that your web site wants fixing. In case your web site wants an improve, the indicators are proper in entrance of you. Check out your web site’s analytics – are there points that may be improved? Adapt to the altering occasions and get your web site cellular pleasant.

Most of all, don’t be afraid to assume outdoors the field and check out one thing new together with your net design. Overhauling your web site might sound daunting, however taking the plunge can be well worth the danger.

Amanda DiSilvestro is a author for NoRiskSEO, a full service search engine optimisation company, and a contributor to SEW. You possibly can join with Amanda on Twitter and LinkedIn, or take a look at her providers at

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