Google Analytics: How to Track PayPal Transactions

Google Analytics: How to Track PayPal Transactions

January 25, 2019 4:04 pm

Retailers have many choices for accepting on-line funds. “PayPal Funds Normal” is widespread, however it may be difficult for Google Analytics to report the sale.

Utilizing PayPal Funds Commonplace, clients depart the service provider’s website for his or her account at PayPal. After they full cost, clients are redirected by PayPal again to the URL offered by the service provider.

When customers complete a purchase at PayPal, they are redirected back to the merchant’s site.

When clients full a purchase order at PayPal, they're redirected again to the service provider’s website.

There are two points that may impression reporting in Google Analytics from this course of.

First, the client might not make it again to the service provider’s order affirmation web page to set off ecommerce reporting in Google Analytics. If the return URL shouldn't be set correctly, the client might not return in any respect or might return to the service provider’s home page or another web page. None will set off the Google Analytics ecommerce code. An accurate return URL will ship the client again to the order affirmation web page, and the Google Analytics ecommerce code fires upon arrival.

This return URL is usually offered by the ecommerce platform within the cost settings. In PayPal, the return URL settings reside behind the gear icon within the prime-proper after logging in.

The return URL settings at PayPal reside behind the gear icon in the top right.

The return URL settings at PayPal reside behind the gear icon within the prime proper.

Then after clicking on “My promoting instruments” within the left menu (at PayPal.com), click on on “Replace” within the “Website preferences” part.

After clicking on “My selling tools” in the left menu, click on “Update” in the “Website preferences” section.

After clicking on “My promoting instruments” within the left menu, click on on “Replace” within the “Website preferences” part. Click on picture to enlarge.

Ensure that Auto return is about to “On” and enter the return URL within the field.

Make sure Auto return is set to “On” and enter the return URL in the box.

Ensure Auto return is about to “On” and enter the return URL within the field. Click on picture to enlarge.

Second, Google Analytics is probably not configured to report this return correctly. A “Referral Exclusion” have to be added to the Google Analytics settings on the Property degree to make sure the client’s return doesn't begin a brand new Google Analytics session, which might create a supply and medium of, respectively, “paypal.com” and “referral.”

Because the shopper leaves the service provider’s website for PayPal.com after which returns by way of PayPal.com, arrange Google Analytics to acknowledge this conduct and correctly report it. To do that, go to Admin > Monitoring Information > Referral Exclusion Listing. Add “paypal.com” if it isn't already included.

Set up Google Analytics to recognize return traffic from PayPal.com. Go to Admin > Tracking Info > Referral Exclusion List. Add "paypal.com" if it is not already included.

Arrange Google Analytics to acknowledge return visitors from PayPal.com. Go to Admin > Monitoring Information > Referral Exclusion Record. Add “paypal.com” if it isn't already included. Click on picture to enlarge.

Auditing PayPal Purchases

There are two methods to verify PayPal purchases are correctly reported by Google Analytics.

First, monitor particular person transactions. Determine gross sales in PayPal’s stories, or your service provider reviews, and ensure they're reporting in Google Analytics. Most buying carts will determine how a sale was paid for — bank card, PayPal, or one other technique. An alternative choice is to put a check order by way of PayPal and ensure that it exhibits up in Google Analytics.

To verify PayPal orders in Google Analytics, go to Conversions > Ecommerce > Gross sales Efficiency and seek for the “Transaction ID(s)” from PayPal.

To confirm the PayPal orders in Google Analytics, go to Conversions > Ecommerce > Sales Performance

To verify the PayPal orders in Google Analytics, go to Conversions > Ecommerce > Gross sales Efficiency. Click on picture to enlarge.

The second approach to affirm that PayPal transactions are correctly reported in Google Analytics is to ensure “paypal.com” isn't a referring supply for gross sales. To verify, in Google Analytics go to Acquisition > All Visitors > Supply/Medium and filter for “paypal.” If transactions are displaying up for the supply/medium = “paypal.com/referral,” the Referral Exclusion for this area was not arrange correctly.

Make sure “paypal.com / referral” is not a referring source for sales in Google Analytics. To check, go to Acquisition > All Traffic > Source/Medium and filter for “paypal.”

Be sure “paypal.com” shouldn't be a referring supply for gross sales in Google Analytics. To examine, go to Acquisition > All Visitors > Supply/Medium and filter for “paypal.” Click on picture to enlarge.

Place an Order

In my expertise, the redirect again to the service provider’s web site takes place solely about ninety % of the time. So roughly 10 % of all PayPal purchases won't be reported in Google Analytics. Typically clients are impatient and won't await PayPal to redirect them. Additionally, glitches can happen in the course of the redirect that forestall the client from reaching your website.

When unsure, place a check order utilizing PayPal and monitor the method.


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