I’m an enormous fan of e mail marketing. It’s been very useful for FringeSport. I addressed e mail marketing, the truth is, in my earlier two posts: “Lessons on starting an email list” and “How to get your first 1,000 email subscribers.”
Nevertheless, I’m additionally an enormous fan of the telephone.
And that brings me to my major level for this text: E mail is for marketing; the telephone is for promoting. Should you’re trying to seize some gross sales in your website or construct rapport together with your guests, use e-mail. However should you’re promoting to a selected individual or enterprise, the telephone is best.
Right here’s why.
Why the telephone?
First, the telephone might help your consumers obtain fast, on the spot solutions. Definitely you’ll be able to reply questions over e-mail. However you possibly can’t truly give buyers actual-time suggestions by way of e mail, as a result of there’s a time delay. You ship an e-mail, they obtain it, perhaps they reply, and perhaps they don’t. Over the telephone, it’s instantaneous — you converse, the consumer responds, and vice versa.
You’ve probably been in conditions the place you have been promoting, and also you despatched an e mail with a minor bit of data. Then you definitely waited a day, or perhaps every week. The prospect acquired again to you with a comply with-up query, which you responded to — after which waited a day or every week. Over the telephone, this doesn’t occur as a result of you possibly can make clear instantly.
Second, the telephone is superior to e mail in serving to buyers achieve belief in your organization. By way of the telephone, consumers get know you or your salesperson. You possibly can convey instantly what your type is. To make certain, buyers are sometimes cautious, as they know a salesman presumably needs to make the sale and get their cash. However over the telephone you possibly can ease that worry, and let consumers know that you really want what’s greatest for them.
Third, the telephone helps your organization get to know your buyers. They could say that they need this product or that, or this answer or that. However if you converse with them on the telephone, you’ll be able to truly confirm their deeper want — what’s beneath what they are saying? They need answer A, however perhaps answer B is best. You possibly can talk about it whenever you’re speaking with them.
Subsequent, the telephone allows trustworthy and open communication — far more than e-mail. It’s a lot simpler to interrupt down limitations by way of a voice communication with a single individual.
Lastly, the telephone makes it a lot simpler to deal with troublesome questions:
- “What different corporations are bidding on this enterprise?”
- “When is your drop-lifeless shut date?”
- “What’s your price range? Is there an absolute greenback determine that it’s a must to hit?”
And, importantly:
- “If we’re not going to get this deal, are you snug sufficient to inform me that? And inform me why?”
E mail is a complement
I practice our salespeople to make use of e-mail as a complement to promoting. They will use e-mail for a little bit of prospecting and broadcasting. However they primarily use it to stay prime of thoughts for his or her prospects after which transition to the telephone when it’s time for precise promoting.
One pointer for that is to make use of an e mail tracker, similar to HubSpot, so you possibly can see when your prospect has opened an e-mail. And when she opens it, wait 5 minutes and name her, since she is considering the deal at the moment.
If she says one thing like, “Oh my goodness, I simply opened this e-mail,” we practice our salespeople to say, “Oh, what a coincidence.” Slightly than, “I’ve been stalking you!”
Importantly, our telephone quantity is listed on each web page of our website. We would like guests to name in, as a result of we love to speak with them, together with for gross sales.
So what do you assume? Is the telephone higher for gross sales? Or, do you favor e-mail? Let me know within the feedback under.