Aramex Expands Ecommerce Logistics beyond Middle East

Aramex Expands Ecommerce Logistics beyond Middle East

November 9, 2017 1:04 pm
Aramex has found shipping and logistics success in serving geographic markets that other providers ignore.

Aramex has discovered delivery and logistics success in serving geographic markets that different suppliers ignore.

Aramex is a United Arab Emirates-based mostly delivery and logistics agency based in 1982. It has discovered success in serving geographic markets that different suppliers ignore. Whereas Aramex’s attain has been bolstered by acquisitions, its international community is supported principally by partnerships with different logistics and transportation corporations all over the world. Nevertheless, the corporate is increasing its worldwide footprint by means of acquisitions in Africa and Southeast Asia.

Aramex is publicly traded on the Dubai Monetary Market. It employs 18,000 individuals in 567 places in sixty nine nations and has an alliance community that encompasses forty unbiased categorical supply corporations worldwide.

Whereas Aramex’s roots are in transportation and freight, ecommerce is now the primary driver of progress in Aramex’s categorical supply and logistics enterprise sectors. Aramex additionally assists ecommerce begin-ups and established companies with provide chain administration and delivery providers in addition to product storage and order achievement. By way of its partnerships, Aramex can supply on-line retail platforms and website upkeep. Aramex helps three platforms: Magento, Shopify, and OpenCart.

Turning into a digital firm is a reasonably current transfer for Aramex, reflecting the Center East’s slower adoption of the Web.

Nevertheless C.E.O. Hussein Hachem sees it as a necessity. In a September interview with on-line publication CEO Center East, Hachem said, ”It’s exhausting to inform somebody that every part that’s been accomplished over the previous 30 years is nice, nevertheless it’s not ok for the subsequent ten or fifteen years. That if we don’t change proper now, we gained’t climate this storm of disruption.”  He's exploring a enterprise mannequin through which anybody can develop into an Aramex courier with a versatile schedule. Aramex additionally gives franchise alternatives to present transportation and delivery corporations in rising markets.


In response to Aramex, cross-border ecommerce accounted for 25 % of its 2016 annual income and is rising at 30 %. The corporate is dedicated to serving rising economies within the Center East, Africa, and Asia. In 2016, sixty four % of income got here from the Center East and Africa, adopted by Asia at 20 %, Europe at thirteen %, and North America at three %.

Aramex’s 2017 Q3 internet revenue elevated by thirteen % to AED (United Arab Emirates Dirham) eighty one.6 million, up from AED seventy two.2 million in Q3 2016. Nevertheless, the revenue improve got here in under the forecast of AED 87.eight million from the EFG-Hermes funding agency. Income within the third quarter additionally elevated to AED 1.14 billion, up by 9 % over AED 1.05 billion in Q3 2016. However for the 9-month interval ending September 30, 2017 internet revenue decreased eight % from the third quarter in 2016, from AED 294,765 to 270,378.

Rising Markets

Aramex’s technique is to concentrate on underserved rising markets — nations typically missed by bigger delivery and logistics companies. Geographical areas that Aramex targets are: sub-Saharan Africa, smaller nations in Southeast Asia, Australia, and New Zealand.

Aramex’s residence market, the Center East, doesn't generate a lot outgoing cross-border ecommerce however rich Center East residents do purchase merchandise on-line from Asia and Europe. There's additionally a burgeoning home market with native gamers reminiscent of (a market just lately bought by Amazon), (one other market, and Ora La Moda (a retail style startup). Lately launched market is presently working solely within the UAE however will quickly increase to different nations.


Many nations within the Center East don’t have formal tackle methods, making package deal supply difficult. In these nations with road addresses, postal codes are sometimes non-existent. Comparable issues exist in lots of African nations. To succeed beneath these circumstances, Aramex presents custom-made and progressive logistical options.

It just lately carried out an experiment in Dubai to measure the effectivity of deliveries to common road addresses versus three phrase addresses offered by various addressing system What3words. The British firm developed a system that divides the world right into a grid of three-meter squares and assigned every one a singular tackle comprised of simply three phrases. The system is on the market by way of a cellular software in addition to on-line. Aramex’s trial of one hundred deliveries utilizing three phrase addresses was forty two % quicker and lowered the whole distance travelled by supply drivers by 22 %.

Aramex will proceed to concentrate on rising markets the place there's restricted competitors. It has positioned itself nicely as an environment friendly logistics and delivery supplier in difficult environments. Whereas it doubtless won't ever have a lot European or North American market share, it is going to proceed to dominate within the Center East and Africa.

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