8 Approaches to B2B Dealer Locators

8 Approaches to B2B Dealer Locators

June 18, 2018 6:02 pm

Enterprise-to-enterprise corporations ceaselessly promote merchandise by means of sellers. Nevertheless it’s not all the time apparent to would-be clients tips on how to find a vendor, to inquire.  On this publish, I’ll evaluation eight examples of compelling on-line vendor locators.

Rockwell Automation

Rockwell Automation is a supplier of commercial automation and knowledge merchandise. The buttons and enter bins on the corporate’s distributor locator are clear and intuitive, on desktop and cellular.

Rockwell Automation dealer locator page.

Rockwell Automation distributor locator web page.

The locator has an auto-detect to fill in my location, which labored properly. If I sort my tackle, it additionally has an autocomplete powered by Bing, which saves time and eliminates typos.

The Rockwell Automation distributor locator has an auto-detect for address and Bing autocomplete.

Rockwell Automation’s distributor locator has an auto-detect to fill within the customers’ location.

Rockwell Automation’s vendor locator is straightforward to make use of from my telephone. That is essential, as discovering a location is a standard want for a cellular consumer.

Rockwell Automation also has a clean and usable mobile distributor locator.

Rockwell Automation additionally has a clear and usable cellular distributor locator.

Arctic Cat

The vendor locator for Arctic Cat, the producer of snowmobiles and all-terrain automobiles, will auto-detect your location. Whereas it offers the power to filter your search, it doesn’t drive you to decide on a vendor sort. That is useful for minimizing the variety of fields customers should fill out.

Arctic Cat has a clean dealer locator that minimizes the inputs required.

Arctic Cat has a clear vendor locator that minimizes the inputs required.

The cellular model of Arctic Cat’s vendor search is intuitive. The buttons are straightforward to click on, and it's simple to navigate.

The mobile version of Arctic Cat's dealer locator is easy to use with large buttons.

The cellular model of Arctic Cat’s supplier locator is straightforward to make use of, with giant buttons.


ECHO makes chainsaws, string trimmers, and different outside gear. Its retailer locator is powered by Brandify, a location know-how supplier. The map makes use of pin colours to determine numerous kinds of sellers. The record beneath the map offers further supplier information on service and promotions. The power for guests to print outcomes of their search is useful, too.

Echo uses colors to show different types of dealer locations.

ECHO makes use of colours to point out several types of supplier places.

The cellular model of the ECHO’s locator is straightforward to make use of.

ECHO USA has an easy-to-use mobile store locator.

ECHO has a simple-to-use cellular retailer locator.

A.O. Smith

A.O. Smith produces residential and business water heaters. The firm’s desktop supplier locator detected my location, which saved time, and has a clear and easy format. It offers a separate tab to browse sellers by state.

Contractors that set up A.O. Smith water heaters can add their info to the vendor locator by way of the “Listing My Firm Right here” hyperlink on the decrease proper of the web page.

The A.O. Smith dealer locator allows users to browse by state.

The A.O. Smith supplier locator permits customers to browse by state.

Meyer’s Gear Manufacturing

Meyer’s Gear Manufacturing produces manure spreaders. It’s an instance of a smaller firm having an efficient vendor locator, which, in Meyer’s case, makes use of JavaScript

Meyer's Equipment Manufacturing dealer locator is driven by JavaScript.

Meyer’s Gear Manufacturing supplier locator is pushed by JavaScript.

The cellular model of the locator didn't perform easily. The map blocked a few of the textual content. However I used to be capable of get hold of the vendor information nonetheless.

Meyer's Equipment Manufacturing mobile dealer locator has a few overlapping issues but is still functional.

Meyer’s Gear Manufacturing cellular vendor locator has a number of overlapping points however continues to be practical.

Stoughton Trailers

Stoughton makes giant, boxed trailers for semi-vans. It has a number of sellers per state. Its locator permits customers to pick their state or province from a drop-down menu, which then shows the sellers.

Stoughton has a drop-down menu to select the state or province of a dealer.

Stoughton has a drop-down menu to pick the state or province of a vendor.

Smiths Connectors

Smiths Connectors produces digital connection elements. It sells to industrial companies via distributors and gross sales reps. Prospects can find distributors and reps on Smith Connectors’ website by way of a drop-down menu.

Some companies, such as Smiths Connectors, even have locators for sales reps.

Some corporations, similar to Smiths Connectors, even have locators for gross sales reps.

Talbert Manufacturing

Talbert Manufacturing, which produces giant gear trailers, provides a clickable map on its desktop website. Customers that click on on a state or province go to a web page for that space, which lists sellers. That is technically easier to arrange. However, in my expertise, it may be troublesome to take care of, and it’s not cellular pleasant.

Talbert Manufacturing has a clickable map on its desktop site to find dealers.

Talbert Manufacturing has a clickable map on its desktop website to seek out sellers.

Talbert Manufacturing doesn't have a supplier locator on its cellular website. This, once more, is a missed alternative, as discovering places is a standard want for cellular customers.

Vendor Locator Ideas

Think about the following pointers as you propose a supplier locator.

Maintain locator correct. What number of sellers do you've? How often are sellers added and eliminated? How steadily does your supplier knowledge change? The place is the info stored? Does the frequency of knowledge change benefit a database integration? If the info modifications just a few occasions a yr, then in all probability not. If it modifications day-after-day, then in all probability sure.

Make locator cellular pleasant. Discovering a supplier or a gross sales rep is a standard want for cellular customers, who typically search for a quantity to name or a location to drive to. Make sure that your supplier locator works nicely on cellular units.

Ponder areas with no sellers. When you have areas with out sellers (or with just a few) what is going to you show? Present customers with choices.

First view. In case you are displaying an interactive map that modifications based mostly on getting into a ZIP code or tackle, what is going to customers see when the display is initially loaded? Will it default to a sure location within the U.S.? Might that be complicated? Might you auto-detect a consumer’s location to approximate the place she is, which she will then refine?

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