58 Leading Ecommerce Marketplaces Worldwide

58 Leading Ecommerce Marketplaces Worldwide

July 25, 2018 10:06 am

In “20 Leading Global B2B Exchanges,” I listed the main international enterprise-to-enterprise websites to purchase and promote merchandise. On this submit, I'll record all main worldwide marketplaces — B2C and B2B. I've categorized the marketplaces by their house continent.

North America

Amazon is the most important ecommerce firm on the earth. It operates marketplaces in 14 nations: U.S., Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, Spain, and the U.Okay. Amazon additionally runs separate marketplaces for companies, referred to as Amazon Enterprise.



Bonanza is a vendor-pleasant market with greater than 10 million gadgets. It has no itemizing charges and no month-to-month retailer charges. It sells in Canada, U.Okay., France, India, Germany, Mexico and Spain.

Cratejoy is a market for promoting subscription bins. The bins cater to shopper pursuits, corresponding to healthcare and regional affinity. The location receives roughly 30,000 month-to-month transactions and greater than three million month-to-month web page views.

eBay has websites for twenty-four nations: U.S., Canada, Austria, Belgium, France, Germany, Eire, Italy, Netherlands, Poland, Spain, Switzerland, U.Okay., Australia, China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam.

Etsy is a worldwide market for artistic, handmade merchandise. Etsy focuses on serving to the group of sellers turn out to be profitable by making it straightforward and low cost to listing merchandise and begin promoting. The location serves roughly 30 million clients yearly.

Jet is owned by Walmart, nevertheless it operates as an unbiased website. It provides sellers a guidelines engine to optimize their profitability. The location receives hundreds of thousands of every day guests.

Newegg is a worldwide electronics market that has been in enterprise for 17 years. It has tens of hundreds of thousands of consumers and sells merchandise in 50 nations.

Reverb is a market for musicians to purchase, promote, and study new, used, classic and handmade music gear. It connects hundreds of thousands of individuals to musical merchandise and inspiration. Roughly eighty million worldwide customers go to the location yearly.

Walmart began accepting on-line third-celebration sellers in 2016. Since then hundreds have signed up. The location sells greater than 1 million merchandise; sellers can listing gadgets at no cost.

Wayfair is a market targeted on residence décor and residential furnishings. It lists greater than 10 million merchandise from over 10,000 suppliers.

Want is a B2C market with roughly one hundred million annual guests. A lot of the gadgets are low priced. Want is reportedly probably the most downloaded purchasing app globally.

Zibbet is a market of unbiased artists, crafters, and classic collectors. It's just like Etsy. Roughly 50,000 sellers supply principally handmade merchandise on the location.


Allegro is the most important Polish market, with greater than 15 million clients and 70 million month-to-month product gross sales. All enterprise is carried out in Polish.



Asos is a U.Okay-based mostly market that targets youthful consumers. It sells over eighty,000 merchandise and in addition has marketplaces in Australia, U.S., France, Germany, Spain, Russia, and Italy.

Cdiscount is a French market with roughly 1 million distinctive every day guests. It sells merchandise throughout a broad vary of classes with over €2 billion in annual gross sales.

Cel is a Romanian market that sells over 50,000 merchandise to roughly half one million clients. Retailers can join free.

DaWanda is a U.Okay.-based mostly market for handmade items. Over 320,000 designers promote their creations on the location. Merchandise can be custom-made.

Emag is the most important ecommerce website in Romania with hundreds of day by day clients. Retailers can join free.

Flubit is a U.Okay.-based mostly market. It’s recognized for aggressive pricing. It has over 60 million merchandise and permits sellers to combine their product catalogs.

Fnac is a French market that sells a large assortment of merchandise to hundreds of thousands of consumers. It additionally has bodily shops in France and different nations and has built-in the omnichannel expertise.

Fruugo is a U.Okay.-based mostly market in 32 nations. Sellers can register as soon as to promote throughout these nations. The location helps 21 currencies and 17 languages.

Recreation is U.Okay. based mostly and focuses on promoting video games, toys, and media merchandise. The location has grown dramatically in the previous few years. It processes hundreds of orders each month.

Cellular.de is a German market for promoting automobiles to companies and shoppers. The location has clients from all through Europe.

Okazii is an 18-yr-previous Romanian market. It sells over three,000 merchandise every day and receives roughly three million month-to-month guests.

OnBuy is a U.Okay.-based mostly market that draws buyers by providing reasonably priced costs. It costs low charges to sellers.

Otto is a well-liked German market. It launched in 1995. Almost half of the residents in Germany have shopped on the location. Retailers can goal the German market, however the product info must be localized.

PriceMinister is a French market owned by Rakuten. It's reportedly the fifth most visited ecommerce website in France. Its vendor program allows straightforward setup with no lengthy-time period contracts.

Actual.de is a German market that sells hundreds of thousands of merchandise in classes corresponding to electronics, toys, house and backyard gadgets, trend, and furnishings. Retailers can promote on Actual.de or, alternatively, ship buyers to the retailers’ personal websites.

Tesco is the web market of the U.Okay. grocery big Tesco. The corporate launched the marketplace mannequin a number of years again. It has been very profitable. Tesco rigorously vets all retailers.

Zalando is a German market that has expanded to a number of nations in Europe. It initially tried to duplicate Zappos (the U.S. footwear website) however has since advanced into one of many largest ecommerce portals in Europe. It has over 22 million clients and sells over 250,000 merchandise representing 2,000 service provider manufacturers.

South America

Americanas is a Brazilian on-line market with roughly 500,000 merchandise and 10 million clients. The location has over 20,000 market sellers — B2C and B2B. Its dad or mum firm additionally personal Submarino (under).



Casas Bahia is a Brazilian market with over 20 million month-to-month guests. It principally sells furnishings and residential home equipment. The corporate additionally has a big bodily presence and runs 750 brick-and-mortar shops throughout Brazil.

Dafiti is a Latin American market with hundreds of thousands of distinctive month-to-month guests. It's newer than different marketplaces, nevertheless it has grown shortly. It gives instruments to sellers for onboarding and common success.

Additional is a Brazilian market that receives virtually 30 million guests per 30 days. It really works intently with different marketplaces. The location is owned by Cnova, which operates bodily shops, offering Additional’s clients with an omnichannel expertise.

Linio is a web-based market with a presence in eight Latin American nations: Mexico, Panama, Venezuela, Colombia, Ecuador, Peru, Chile, and Argentina — representing roughly 300 million potential clients. Linio has over three million merchandise and 10,000 sellers. It has roughly 50 million month-to-month guests.

Mercado Libre is the most important market in Latin America. It receives roughly one hundred fifty million month-to-month customers and operates in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Ecuador, Guatemala, Honduras, Peru, Panama, Portugal, Uruguay, and Venezuela.

Submarino is a well-liked Brazilian market that sells merchandise throughout many classes. It's a part of the corporate that owns Americanas. Retailers can profit from an identical vendor course of on each websites.


Alibaba is the enormous Chinese language B2B market. It has clients in 200 nations shopping for over one hundred million merchandise throughout forty totally different classes.



AliExpress is an Alibaba-owned market that targets consumers outdoors China. It has a worldwide English website and helps 15 different languages: Russian, Portuguese, Spanish, French, German, Italian, Dutch, Turkish, Japanese, Korean, Thai, Vietnamese, Arabic, Hebrew, and Polish.

Flipkart is India’s largest market with over 10 million clients shopping for from roughly one hundred,000 suppliers. Flipkart’s logistics community helps sellers ship their merchandise quicker. It additionally supplies funding to sellers. Walmart lately bought a controlling curiosity in Flipkart.

GittiGidiyor is a Turkish market owned by eBay with 60 million month-to-month visits and almost 19 million registered customers. It sells over 15 million merchandise throughout 50 totally different classes. A big proportion of orders come from cellular customers.

HipVan is a Singapore-based mostly market that sells residence furnishings. Roughly ninety,000 shoppers have bought from the location.

JD.com is a Chinese language market with over 300 million customers. It additionally has a presence in Spain, Russia, and Indonesia. It is likely one of the largest marketplaces on the planet with hundreds of suppliers and its personal logistics infrastructure.

Kaola is a Chinese language market that's a part of the NetEase group, a China-based mostly know-how firm. Kaola is a well-liked cross-border purchasing platform in China. Sellers can arrange a retailer on Kaola, or they will promote wholesale to Kaola, which then resells to shoppers.

Lazada, a market owned by Alibaba Group, operates in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Lazada has hundreds of retailers, producing roughly $1.5 billion in annual gross sales.

Qoo10 is a Singapore-based mostly market. It additionally operates in China, Indonesia, Malaysia, and Hong Kong. Anybody registered to purchase on Qoo10 can even turn into a vendor. Qoo10 is paid solely after a gross sales transaction is accomplished.

Rakuten is a big Japanese market that sells over 18 million merchandise. It has served over 20 million clients. It additionally has a presence within the U.S.

Shopee is a Southeast Asian market working in Singapore, Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. It presents greater than one hundred eighty million merchandise. Retailers can simply register on-line or by way of the cellular app.

Snapdeal is an Indian market with over 300,000 sellers and 35 million merchandise. Sellers have to be registered companies in India.

Souq is a market based mostly within the Center East and owned by Amazon. Tens of millions of consumers store on the location every month.

Taobao is a Chinese language market owned by Alibaba. It has 600 million lively customers — the most important on the earth — and over a billion merchandise on the market. Promoting on Taobao is simpler for retailers which have a presence in China.

Tmall is a Chinese language market, additionally owned by Alibaba, that sells branded items to clients in China and the encompassing nations. It, too, is among the largest ecommerce marketplaces on the earth with roughly 500 million customers and lots of hundreds of sellers.

VIP.com is a Chinese language market that focuses on flash gross sales. It has roughly 60 million lively customers and greater than 20,000 manufacturers. Retailers from outdoors China can promote on this market.


Jumia is an African market working in 14 nations representing 1.2 billion potential clients. It has roughly 50,000 sellers. It's the largest market in Africa, masking roughly eighty % of the African web inhabitants.



Kilimall is a market that operates in Kenya, Nigeria, and Uganda. It has hundreds of sellers concentrating on over 200 million shoppers. The marketplace sells merchandise solely in English, making it simpler for sellers to create product copy as soon as and promote in all three nations.

Konga is the most important market in Nigeria. It has hundreds of sellers and roughly 50 million consumers. Sellers can retailer their merchandise in Konga’s warehouse to allow quicker supply to clients, just like the Achievement by Amazon mannequin.


The Iconic is a market working in Australia and New Zealand. It launches 200 merchandise every day and targets principally youthful females.

The Iconic

The Iconic

MyDeal is an Australian market with 200,000 merchandise throughout over 2,000 classes. Sellers should move a product high quality examine earlier than they will take part.

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