There are lots of methods for selecting merchandise to promote on the Amazon Market. On this article, I’ll discover a 5-step technique that makes use of info offered by Amazon on all merchandise in its catalog, accessible by anybody.
Step 1: Browse a Class’s Greatest Sellers Record
Determine extremely trending merchandise with comparatively little competitors. These are merchandise which are promoting in excessive volumes, however haven’t been found by the highest sellers.
Amazon discloses its prime-promoting merchandise for every class by way of the “Greatest Sellers” lists and the Amazon Greatest Sellers Rank for every ASIN — Amazon Normal Identification Quantity.
Navigate to any class (akin to Toys & Video games or Furnishings) or a subcategory (comparable to Toys & Video games > Arts & Crafts or Furnishings > Rugs) to discover a Greatest Sellers listing of the one hundred prime-promoting merchandise in that given class.
The Greatest Sellers lists are up to date hourly based mostly on the Amazon Greatest Sellers rank for every ASIN. To find the Greatest Sellers Rank for every product, scroll right down to its Product Info part.
Amazon presents the Greatest Sellers Rank for the dad or mum class (Toys & Video games within the instance above) and in addition for the subcategory (resembling Toys & Video games > Video games > Board Video games.)
Step 2: Analysis Every Greatest Promoting Product
Ranging from number one on the Greatest Sellers listing of your class selection, open every product in a brand new browser tab and click on on its “Used and new” hyperlink to view all sellers.
Search for the next particulars, which, when discovered collectively, point out a robust alternative for promoting on Amazon.
- Amazon itself is not promoting on the itemizing.
- A low variety of sellers. Beneath 5 is greatest. Underneath 10 is sweet.
- A low variety of Achievement by Amazon sellers. Zero is greatest. Beneath 5 is sweet.
- A smaller producer. Avoid the most important producers, until you've got a connection to purchasing from them. For instance, within the Toys & Video games class, Hasbro, Mattel, and Fisher Worth would probably be more durable to promote.
To remain organized together with your product analysis, document in a spreadsheet the ASIN for merchandise that possess no less than three of the 4 thresholds above. You'll be able to then create a brief record of ASINs that could be robust sellers.
Step three: Analysis the Provider
When you’ve recognized potential merchandise, determine the producer or provider. To do that, search the model (from the Amazon itemizing) on Google.
If a Google search on the model identify doesn’t reveal the producer or provider, search the product identify. If it’s bought on different websites, search for the producer or model.
When you’ve recognized the provider, navigate to its website to seek out contact info for, if potential, the provider’s wholesale division. That is often within the header or footer part of a producer’s website.
Step four: Contact the Provider
Subsequent, attain out to the provider by way of e mail with a easy message, akin to:
Hiya [supplier name or supplier wholesale rep]. My identify is [your name] and I’m excited about promoting your merchandise by means of my ecommerce retailer. Are you able to please direct me to one of the best individual to talk with?
Your objective with this preliminary e mail is to point out the provider that you're a potential purchaser of its merchandise.
If attainable, converse on the telephone with somebody from the provider’s wholesale division to additional talk about the connection. Talk about your curiosity intimately. Tackle in case you are drop delivery or wholesaling, the place you're planning to promote, and the worth and cost phrases.
Finalize your entry to promote the merchandise with a distribution settlement. It will grant you the rights to market and promote the merchandise from that provider on Amazon.
Step 5: Begin Promoting the Product on Amazon
The ultimate step is to promote the doubtless worthwhile product on Amazon retailer to know when you’ve discovered a winner.
Check the product for 60 days. Intently watching its ASIN, adjusting costs to compete with different sellers, and optimize the itemizing for Amazon search.
When you want help with any of this, use a freelancer market — comparable to Upwork, FreeeUp, PeoplePerHour — to rent an Amazon specialist to handle the itemizing for you.
After the 60 days, assess the efficiency of the product and decide if it’s worthwhile to maintain in your stock. Whether it is, proceed to inventory and optimize for extra gross sales. If not, take away it and concentrate on one other product.
In my expertise, for those who apply this technique all year long, you’ll have a robust probability of discovering successful in every retail season as new merchandise and producers seem within the Greatest Sellers lists.