From celebrating the contributions of Hispanic People to speaking like a pirate, September 2018 is filled with alternatives to create partaking content material that would drive visitors to your website and earn your corporation extra gross sales.
Content material marketing is the act of making, publishing, and distributing content material reminiscent of articles, movies, and podcasts with the aim of attracting, partaking, and retaining clients.
Content material marketing ought to deliver actual worth to your viewers within the type of utility, info, or leisure. Content material marketing requires an endless stream of subjects, so listed here are 5 concepts on your firm’s content material marketing efforts in September.
1. Hispanic Heritage Month
America is a melting pot. Many have stated it, together with Presidents Ronald Reagan and Jimmy Carter. The nation advantages from the mixing of expertise and cultures in each the social and financial sense.
“Each facet of the American financial system has profited from the contributions of immigrants,” stated President John F. Kennedy.
The appreciation of and even celebration of those cultural and financial contributions have led to observances reminiscent of Hispanic Heritage Month, which begins on September 15 and runs by way of October 15.
Your ecommerce enterprise might use this chance to create articles or movies recognizing the contributions of People whose ancestors got here from Spain, the Caribbean, and Central and South America.
For instance, a house decor retailer may create an article about Adela Akers. Akers, who now resides in California, was born in Spain and raised in Cuba. For 23 years from 1972 to 1995, Akers was professor emeritus at Temple College’s Stella Elkins Tyler Faculty of Artwork in Philadelphia, Penn. Her woven wall hangings, which function geometric shapes, have impressed decorators and influenced many house decor designs.
KQED, a public broadcasting service in San Francisco, interviewed Akers in 2007. This introspective continues to be obtainable on YouTube and makes for compelling supply materials.
It's value mentioning that the Hispanic group additionally represents a big alternative for retailers. A 2017 Forbes article identified that “virtually 25 % of all U.S. millennials are Hispanic, and these shoppers, whereas displaying similarities with different non-Hispanic millennials on the subject of attitudes and behaviors, additionally exhibit a robust connection to the Latino tradition. For entrepreneurs, when these cultural nuances are in play, distinctive marketing alternatives are created.”
2. Nationwide Espresso Day: September 29
Greater than two-thirds of American adults have no less than one cup of espresso a day, in accordance with a 2015 Gallup ballot, making espresso one of many nation’s hottest drinks, and, maybe, a superb matter for a few of your organization’s September 2018 content material marketing.
Keep in mind, content material advertising must be helpful, informative, or entertaining. So should you determine to put in writing articles or make movies round Nationwide Espresso Day, guarantee your viewers of potential clients receives actual worth.
Select subjects that make sense for the purchasers what you are promoting serves. For instance, a kitchen provide retailer corresponding to Williams-Sonoma or Sur La Desk might write concerning the historical past of espresso, clarify truthful commerce, and even supply ideas for making a greater tasting cup.
Different companies may need to get extra artistic. An organization that sells workwear on-line — assume merchandise like Berne or Carhartt garments or Wolverine boots — might create an unbiased evaluate of espresso thermoses, figuring out which of them maintain espresso the freshest and hottest all day. Or provided that many common eating places supply free espresso on Nationwide Espresso Day, this similar workwear store might publish a evaluate of the most effective tasting free espresso.
Briefly, discover a method to join this fashionable drink to what you are promoting.
three. Speak Like a Pirate Day: September 19
The web could also be determined for a primer on the best way to converse like a pirate. This September, your enterprise might fill this void.
Speak Like a Pirate Day was first conceived in 1995, nevertheless it got here to prominence after Miami Herald humor columnist Dave Barry wrote about it in 2002.
“Every so often, some visionary people come together with an idea that's so unique and so revolutionary that your fast response is: ‘These people ought to be on treatment,”’ Barry wrote.
“Right now I need to inform you about two such individuals, John Baur and Mark Summers, who've provide you with an idea that's going to make you kick your self for not considering of it first: Speak Like a Pirate Day.”
“Baur and Summers got here up with this concept a number of years in the past. They have been enjoying racquetball, and, as so typically occurs, they started speaking like pirates. After which it struck them: Why not have a day when EVERYBODY talks like a pirate? They determined that the logical day can be September 19, as a result of that — as you're little question conscious — is Summers’ ex-spouse’s birthday.”
Barry goes on to provide examples of talking like a pirate, together with a direct quote from President George W. Bush, earlier than concluding, “as you possibly can see, speaking like a pirate will infuse your on a regular basis conversations with romance and hazard.”
Some sixteen years later, nevertheless, most people don’t know the right way to converse like a pirate. Baur and Summers tried to assist with “fast lesson on the 5 A’s” of pirate converse in a considerably sexist video from 2006. However there's nonetheless a chance for your enterprise.
This September, attempt to create the definitive information for pirate-converse.
four. Create a Timeline
Timelines assist your viewers of potential clients perceive how occasions or milestones are associated chronologically. You should use a timeline to explain the event of a product, the enlargement of an business, or modifications in shopper preferences.
In reality, a timeline can present a construction to share helpful, informative, or entertaining content material.
If, for instance, you have got a clothes retailer, you may draw inspiration from the likes of digital writer Shmoop, which launched a complete timeline for the Historical past of American Trend. This timeline is textbook-like. It consists of dates with a brief description of some essential occasions in American trend historical past. Listed here are a couple of choices.
- 1840. Petticoats, that are stated to advertise materialism and decadence, alarm social critics.
- 1856. The primary artificial material dyes are invented.
- 1890. Levi’s introduces 501 denims.
- 1919. The U.S. Navy introduces a “light-weight undershirt” that evolves into the fashionable t-shirt.
- 1943. Zoot fits are banned in Los Angeles.
You can use your timeline in an educational means or to entertain. Which will have been what Glam was doing with its one hundred Years of Style video.
5. Inform a Privateness Story
It's truthful and smart to sometimes use your content material advertising to inform a narrative about your small business. The truth is, it may be a good suggestion.
In September, think about telling a narrative about privateness or extra particularly what your enterprise does to defend clients’ private info.
Privateness has been a scorching matter in 2018. The European Union’s Basic Knowledge Safety Regulation took impact on Might 25, 2018. This landmark regulation does many excellent issues for private privateness. However it additionally raised many considerations.
Thus, it is perhaps a superb time to elucidate how your corporation is complying with the GDPR and the way your corporation respects private privateness.