What do bacon, spaceships, naval vessels, popular culture, and Christmas all have in widespread? They're all subjects you should use to gasoline your content material marketing in September 2017.
Content material marketing is the act of making, publishing, and distributing content material with the precise aim of attracting, partaking, and retaining clients.
The idea is straightforward. What you are promoting builds an viewers and that viewers is much more possible to purchase from you. Simply ask corporations like Beardbrand and Glossier, which each used content material marketing to make their ecommerce operations profitable.
The problem for a lot of companies is arising with concepts. What follows are 5 subjects on your firm’s content material marketing in September 2017.
1. Worldwide Bacon Day: September 2, 2017
Worldwide Bacon Day is an unofficial vacation celebrated 3 times a yr, in January, February, and on the primary Monday in September.
Its origins are unclear, however in the USA it might have begun on the College of Colorado’s Boulder campus.
Worldwide Bacon Day is a chance for content material entrepreneurs to interject a well-liked pork product into weblog articles, podcasts, and movies. Keep in mind to remain targeted in your editorial mission assertion, however in any other case go hog wild.
Listed here are 5 examples of bacon-associated article titles and the companies which may write them.
- Well being complement retailer: “The Worst Recommendation You’ve Ever Heard about Bacon”
- Kitchen provide retailer: “The ten Greatest Bacon Recipes on Earth.”
- Uncommon guide retailer: “7 Basic Books You Didn’t Know Have been About Bacon”
- Males’s enterprise apparel retailer: “Making Bacon: Success Classes from Cincinnati Pork Processing Empire”
- Ironmongery shop: “10 Causes Onerous Working People Eat Bacon”
In the event you want additional inspiration — and amusing — watch Rhett & Hyperlink’s 2012 video, “Rub Some Bacon on It.”
2. Commemorate the Voyager I Launch: September 5
Some forty years in the past, on the fifth of September 1977, america Nationwide Aeronautics and Area Administration (NASA) launched the Voyager I area probe from Cape Canaveral.
The Voyager I used to be supposed to assist humanity higher perceive the far reaches of our photo voltaic system, together with flybys of Jupiter, Saturn, and the moon Titan. The Voyager I accomplished its main mission in November 1980, nevertheless it has by no means stopped working.
5 years in the past, in August 2012, the Voyager I turned the primary spacecraft to cross into interstellar area.
On your content material marketing, discover fascinating methods to weave the Voyager I’s story into the tales you write or inform.
Listed here are some examples.
- An electronics retailer might describe the Voyager I’s elements and know-how.
- A software retailer might concentrate on “American ingenuity.”
- A t-shirt retailer may write concerning the design of Voyager merchandise from the late Nineteen Seventies.
three. Naval Historical past with Magellan’s Victoria: September 6
On September 6, 1522, the Victoria, a Spanish ship, turned the primary vessel to circumnavigate the world.
Faculty youngsters in all places are acquainted with the story of Portuguese explorer Ferdinand Magellan. Magellan led 5 ships and 235 males on a Spanish expedition of the East Indies, which started in 1519.
The expedition suffered many hardships, dropping 4 vessels and 193 males, together with Magellan, however the Victoria and forty two sailors accomplished the journey, having sailed all the best way across the globe.
For a content material marketer, the Victoria’s story represents a number of alternatives. For instance, you can write an historic article concerning the Victoria, Magellan, or Juan Sebastián Elcano, who took command and completed the journey.
four. Keep in mind ‘Star Trek: The Subsequent Era’: September 28
As a marketer, your goal is to construct an viewers. You do this once you persistently publish content material that's of worth. Actually, this is likely one of the causes you want an editorial mission assertion as your information.
Nevertheless, inside the context of your editorial mission, you must have sufficient latitude to make use of widespread subjects and even fashionable tradition as a basis in your articles or movies.
As soon as such alternative will come your approach on September 28, the thirtieth anniversary of the favored science fiction tv present “Star Trek: The Subsequent Era.”
The present ran for seven seasons and earned an viewers of tens of millions.
For Subsequent Era content material, you can write about:
- The thirtieth anniversary itself,
- Forged members,
- How Star Trek influenced know-how,
- Star Trek’s trend,
- The evolution of science fiction.
5. Christmas Present Guides
There are one hundred fifteen days from September 1 to December 25, 2017. Whereas which may look like a very long time, September is an effective time to start out getting ready your Christmas present information content material.
Think about creating entertaining and informative present guides that may assist your consumers discover the best current for everybody on their record.
Listed here are three present information titles you may attempt.
- “17 Subtly Insulting Christmas Presents for Individuals You Don’t Actually Like”
- “10 Firm Vacation Social gathering Presents to Increase Your Profession”
- “fifty one DIY Christmas Presents Your Pals and Household Will Love”