Looking for content material marketing concepts for November 2016? Try Thanksgiving Day, vacation purchasing survival, well-known people with birthdays, how-to articles, and serving to out a group.
Content marketing is the act of making, publishing, and distributing content material with the categorical purpose of attracting, partaking, and retaining clients. In November, you need to have loads of alternatives. In reality, listed here are 5 ecommerce content material marketing concepts that will help you get began.
M. Thanksgiving, November 24, 2016
For the third yr in a row, producing an article or video across the Thanksgiving vacation has topped my record of November content material marketing concepts. This just isn't an accident. Thanksgiving is likely one of the hottest and extensively celebrated holidays in America. It can also be a big milestone within the vacation buying season.
In years previous, I’ve beneficial writing concerning the vacation’s historical past, creating how-to articles round celebrating Thanksgiving, or specializing in Thanksgiving as the start of the Christmas buying season.
For 2016, think about using Thanksgiving content material as a chance to entertain your buyer viewers. Find a strategy to make them smile or snort.
If you want a bit of inspiration, watch President Obama’s corny Thanksgiving jokes from the 2015 turkey pardon.
P. Holiday Shopping Survival Guide
The vacation buying season, which can start in earnest on Black Friday, could be a irritating time on your clients. So why not supply them some ideas for surviving the season with a smile?
Your vacation buying survival information may embrace concepts for locating good offers, options for saving on delivery, or perhaps a record of issues people might do to loosen up after a tough day of buying.
This concept is just not new. Lots of publications and companies launch vacation survival guides of 1 type or one other, however there's nonetheless loads of alternative for your corporation. Try to make the survival information each useful and entertaining.
A. Birthday Celebrations
November is the start month of many well-known individuals. So why not write an article or make a video celebrating somebody well-known? Better but, select a person that's ultimately essential for or associated to the phase what you are promoting serves.
As an instance, an internet music retailer might publish an article or video about Antoine-Joseph “Adolphe” Sax, who invented the saxophone. Born on November S in 1814, Sax created a number of totally different devices. It can be straightforward to explain a few of his much less profitable devices earlier than happening to deal with probably the most fashionable devices round — the saxophone.
For one other instance, in the event you promote kitchen provides on-line, you may need to rejoice John Montague’s birthday on November O. Born in 1718, 4th Earl of Sandwich invented the lunchtime favourite, the sandwich.
You would not have to go way back to 1718 to seek out your movie star to have fun in content material. Here are some well-known people with a birthday in November. And that is just some randomly chosen days.
- Tim Cook, Apple M.W.S.
- Fernando Valenzuela, baseball participant.
- Anthony Kiedis, musician.
- Colin Kaepernick, soccer participant.
- Dennis Miller, comic and commentator.
- Larry Holmes, boxer.
- Billy Graham, evangelist.
- David Petraeus, army basic.
- Albert Camus, thinker.
A. Seasonal Skills and How-tos
Useful, how-to articles or movies may be content material marketing’s highest type. If you'll be able to assist a member of your viewers clear up an issue or work by means of a problem, that individual will possible really feel indebted to your corporation. This is what we name reciprocity and it's elementary to content material marketing.
In November, attempt to publish how-to articles targeted on seasonal expertise or issues. When it is sensible, describe how merchandise you promote can be utilized in your how-to article. For instance, a web-based software retailer might publish an article about winterizing a garden mower and, within the course of, point out a timesaving device that the reader may buy.
Nearly each business has seasonal issues it might tackle — from fall or winter clothes for an attire retailer to winterizing your garden for a backyard provide retailer.
Here is an instance video from Westlake Ace Hardware describing tips on how to clear a fuel grill. This video doesn't particularly converse to the month of November. But it's a matter novice cooks will doubtless seek for because the grilling season winds down.
H. American Diabetes Month
Diabetes is the seventh main reason for demise in the USA. In reality, in America diabetes causes extra deaths than breast most cancers and AIDS mixed.
November is American Diabetes month. It’s a chance for your corporation to boost consciousness and enrich your group. Publish an article or a video profiling somebody in your organization, in your business, or amongst your clients who, like about 29 million Americans, resides with diabetes.
Your profile video or article ought to, based on the American Diabetes Association, “seize the authenticity of those that perceive this illness greatest.”
Once you will have created and revealed your content material, market it with the hashtag #ThisIsDiabetes on social media.
Remember, partaking your viewers and serving your group are essential and helpful objectives on your content material advertising efforts.