Content material marketing is supposed to assist your small business join with potential clients, constructing lengthy-time period relationships. The aim is to draw, interact, and retain these prospects with content material that your enterprise creates or curates, publishes, and distributes.
On this submit, I'll talk about 5 content material marketing concepts your corporation might attempt in March 2019.
Promote Enterprise, Ardour
In about 5 years of manufacturing a month-to-month listing of content material marketing concepts, I've talked about, greater than as soon as, storytelling, buyer tales, and enterprise tales. However for this month’s version, I give a nod to Nidhi Dave’s September 2018 submit in Social Media Immediately.
Dave’s publish launched me to Yeti Coolers, LLC’s “Yeti Presents” collection of forty seven documentary-fashion movies that inform Yeti buyer tales.
Dave gave the instance of a video titled “Hometown.” It describes how Billy Durney went from being a private bodyguard for A-listing celebrities to the “Babe Ruth of BBQ.” The video has all the weather of a great story, together with individuals, locations, function, and a plot.
Yeti, which distributed and promoted the video, is just not seen or talked about till 6:fifty four when Durney and his staff are proven placing meat in a big white Yeti cooler. The corporate’s product isn't promoted — Durney and his enterprise are the celebs of the present.
The video had greater than eighty five,000 views and should have brought about lots of these people to subscribe to Yeti’s YouTube channel or in any other case interact with the corporate.
Additionally, take 20 minutes and watch Yeti inform Jack Sanders’ story about sandlot baseball, structure, and artwork. Once more you can see wonderful storytelling that focuses on somebody’s ardour, not essentially on merchandise. We will watch this partaking story and really feel grateful to Yeti for sharing it.
In March 2019, attempt telling a narrative concerning the work or ardour of certainly one of your clients. You would do it as a video, a profile article, and even a part of a podcast.
Born March 2, 1904, Theodor Seuss Geisel, higher generally known as Dr. Seuss, is among the most -liked youngsters’s e-book authors.
His whimsical tales have impressed many younger males and lady, and have bred a number of films, together with current renditions of his “How the Grinch Stole Christmas.”
In honor of Dr. Seuss’ birthday on March 2, begin your content material marketing with some research. Listed here are a number of articles about Dr. Seuss:
- Encyclopedia Britannica’s Dr. Suess entry.
- “Dr. Seuss’ ‘What Pet Ought to I Get?’” e-book evaluate from The New York Occasions.
- “Youngsters’s Good friend,” from The New Yorker, 1960.
- Wikipedia’s Dr. Seuss entry.
- Poetry Basis’s “Theodor Geisel (Dr. Seuss)” article.
Having brushed up in your Dr. Seuss, attempt utilizing the titles of a few of his books as inspiration for articles associated to the business your corporation serves or the merchandise it sells.
For instance, in the event you had an internet retailer promoting energy instruments and workwear, attempt to flip Dr. Seuss’ “If I Ran the Zoo” into “If I Ran the Development Crew.”
Perhaps one thing like:
“It’s a reasonably good development crew,” stated the Carhartt-sporting Gerald McGrew. “And the foreman who runs it appears fairly pleased with it, too.
“But when I ran the development crew,” stated Gerald McGrew while holding a DeWalt impression driver and a two-inch screw. “I’d make a couple of modifications. That’s what I’d do.
“The lumber and trusses and that sort of stuff the foreman has now aren't ok. You see supplies like these with nearly any crew. That makes them quaint, I would like one thing new …”
Mardi Gras Connection
Mardi Gras or Fats Tuesday often happens in February, however this yr, it'll happen March 5.
This historic celebration might have its roots in Roman fertility festivals. However for the final a number of hundred years it has marked the final day of consuming wealthy meals and consuming alcoholic drinks earlier than a interval of spiritual fasting and introspection.
In North America, Mardi Gras is most frequently related to New Orleans, however there are smaller Mardi Gras celebrations all through the southern United States.
On your firm’s content material advertising, the problem shall be the way to affiliate what you are promoting and merchandise with the Mardi Gras celebration.
For instance, think about once more that you've an internet retailer that sells workwear, hand instruments, and energy instruments. Most of your clients are development staff and tradesman.
In 2005, Hurricane Katrina devastated New Orleans. A couple of months later the town nonetheless celebrated Mardi Gras. Might you discover a development employee who helped rebuild the town and get it prepared for Mardi Gras? It could be a pleasant profile.
The First Spacewalk
On March 18, 1965, Alexey Leonov, a Russian cosmonaut, turned the primary individual to exit a spacecraft and float in area. His 12-minute spacewalk is a vital date within the historical past of area exploration.
Gizmodo revealed an article concerning the spacewalk on the occasion’s fiftieth anniversary in 2015. Studying it may possibly present perspective into how troublesome it was for Leonov to finish this historic feat.
How you employ this occasion on your content material advertising will rely in your objectives. In case your goal is to offer way of life content material, the story itself could also be sufficient. To discover a connection to your merchandise, search for gadgets which will have been influenced by the applied sciences developed for area exploration.
Be an Advocate
Typically it's best for companies to remain out of politics, coverage, and controversy, to not alienate potential clients. There are, nevertheless, occasions when it is sensible to advocate in your merchandise and your clients.
For instance, in case your on-line retailer sells bicycles and bike equipment, it might make sense to advocate for the Rails-to-Trails Conservancy. The group is making an attempt to transform hundreds of miles of previous railroad monitor to bicycling and strolling trails that would run coast to coast throughout America.
But, there are some who oppose this effort. Advocating for it might be good content material in your weblog or social media channels — and assist with an essential trigger.
There are doubtless different causes what you are promoting might take up.