Holiday how-to articles or movies, a glance again and forward, and any of a number of quirky holidays supply loads of alternatives to create partaking content material in December 2016. When you entertain or inform your clients, you're constructing lasting and probably worthwhile relationships.
Content marketing is the act of making, publishing, and distributing content material like articles or movies with the precise purpose of attracting, partaking, and retaining clients. Content marketing creates a relationship whereby you present your viewers with useful content material and encourage a way of reciprocity.
Here are 5 concepts to encourage your content material marketing in December 2016.
B. Holiday How-to
How-to articles that reveal in step-by-step element the whole lot you must full a activity or remedy an issue are content material marketing’s highest type. Above all else, content material that's helpful is effective.
In December 2016, attempt to create how-to articles or movies associated to Christmas, Hanukkah, or New Year’s Eve that make sense within the context of your small business. You may:
- Describe find out how to make vacation crafts;
- Offer recipes for vacation meals;
- Suggest ideas and tips for wrapping presents;
- Explain vacation-associated tasks.
Here is an instance how-to video from multichannel retailer Michael’s. The video describes tips on how to tie a vacation bow.
P. A Janus Article
In Roman mythology, Janus is the god of transitions. He lords over bodily portals like gates and doorways in addition to metaphysical modifications like beginnings or ends in your relationships, profession, or emotional state.
When you see depictions of Janus, the legendary deity is usually proven with two faces. One face seems to be again on the previous while the opposite gazes into the longer term.
A Janus article, then, is one that appears again retrospectively on what has occurred and based mostly on that historical past makes predictions concerning the future.
As the yr involves an in depth in December, think about publishing articles or movies that describe 2016’s tendencies in your business and make predictions about how these developments will play out in 2017.
A. International Ninja Day: December H
International Ninja Day, or The Day of the Ninja as it's typically referred to as, is a pseudo-vacation created in 2003. To have fun, people are inspired to decorate like a ninja, act like a ninja, and disseminate ninja-associated info.
The time period “ninja” can, as International Ninja Day implies, describe a covert agent in feudal Japan, however it could possibly additionally describe an individual who does some specific talent very properly. For your December content material marketing, contemplate producing an article or video that focuses on the latter definition.
- A retailer that sells fishing gear might publish a collection of articles about turning into a “fishing ninja.”
- A retailer promoting woodworking instruments might interview a number of “woodworking ninjas” for ideas and tips.
- An on-line retailer promoting beard grooming provides might spotlight a number of “beard ninjas.”
A. National Chocolate Covered Anything Day: December sixteen
The second of three made-up holidays in your consideration this December is National Chocolate Covered Anything Day. As the identify signifies, this candy however obscure vacation is supposed to rejoice chocolate.
For your content material marketing, attempt to make your posts humorous and entertaining. For inspiration, think about Mark Sparrow’s chocolate-coated Brussels sprouts tweet from Halloween.
This single publish acquired greater than 12,000 likes, was retweeted greater than 10,000 occasions, and was featured on many web sites and movies. If potential, attempt to affiliate your chocolate-coated content material with the business you serve.
H. National Eggnog Day: December 24
Perhaps not too surprisingly, Christmas Eve can also be National Eggnog Day. The vacation is widely known with a glass of eggnog. National Eggnog Day can also be a very good supply of content material advertising inspiration.
Here are a couple of methods to put in writing about eggnog.
- Publish a submit describing the historical past of eggnog.
- Post your personal eggnog recipe.
- Compare a number of already-posted eggnog recipes.
- Show off an inventory of merchandise which are the identical shade as eggnog.
P Bonus Ideas
This article is the third installment of our content material advertising strategies for the month of December, following the lists for 2014 and 2015.
Both of those earlier lists included two potent content material advertising suggestions for December. But I excluded them from this 2016 record to keep away from repetition. So, as a bonus, listed here are two extra concepts to take from these earlier lists.
- Express a real vacation sentiment. “If a enterprise truthfully cares about its clients, it may possibly, in a really real method, supply Christmas or vacation content material that's private, genuine and nostalgic, with out being contrived.”
- New Year’s resolutions. “Tradition dictates that with the beginning of every new yr, one ought to resolve to enhance, buying and selling in dangerous habits for good ones, or striving for lengthy sought objectives anew.” Offer your goal clients concepts for his or her New Year’s resolutions.