In a world filled with interruption marketing, helpful and interesting content material is a breath of recent air to some shoppers. Furthermore, content material is vital for search engine marketing, buyer loyalty, and revenue.
In August, contemplate focusing your corporation’s content material marketing efforts on senior residents, your product or model story, applied sciences that have been invented or patented in August, issues to do in the course of the month, and the rising curiosity in veganism.
Keep in mind, content material marketing is the act of making, publishing, and distributing content material with the objective of attracting, partaking, and retaining clients for your enterprise.
What follows are 5 content material marketing concepts you need to use in August 2019.
1. Senior Residents Day
August 21, 2019, is each Nationwide Senior Residents Day in the USA and World Senior Residents Day internationally.
In 1988, President Ronald Reagan created the U.S. vacation. His proclamation learn:
All through our historical past, older individuals have achieved a lot for our households, our communities, and our nation. That is still true at present and provides us ample purpose this yr to order a big day in honor of the senior residents who imply a lot to our land.
For all they've achieved all through life and for all they proceed to perform, we owe older residents our thanks and a heartfelt salute. We will greatest exhibit our gratitude and esteem by ensuring that our communities are good locations during which to mature and get older — locations through which older individuals can take part to the fullest and may discover the encouragement, acceptance, help, and providers they should proceed to steer lives of independence and dignity.
Two years later, the United Nations Common Meeting prolonged the celebration of seniors worldwide.
On your firm’s August content material marketing, contemplate writing about Senior Residents Day. Talk about the contribution that seniors have made to your business, and find out how to assist senior residents “discover the encouragement, acceptance, help, and providers they want.”
2. Inform Your Firm’s Story
Dedicate an article, video, or podcast episode to describing what your organization does. You'll be able to even use this chance to deal with buyer considerations or regularly requested questions.
For instance, a Seattle-based mostly, direct-to-shopper electrical bicycle firm typically will get two questions associated to its merchandise. First, “Why are bikes made in Asia?” Second, “Why are they so costly?”
The corporate just lately interviewed its personal product designer throughout a weekly podcast. The designer informed the story of why virtually all bikes on the earth are made in Asia (it has to do with provide chain, lead time, and market measurement) and defined a number of the prices related to making the corporate’s merchandise.
The ensuing podcast is fascinating, informative, and it could possibly assist clients make a shopping for choice.
three. August Know-how
On August eleven, 1942, Austrian-born actress Hedy Lamarr and composer George Antheil patented a secret communication system meant to permit British naval vessels to information torpedoes with out worry of discovery or jamming.
Lamarr got here up with the thought as a means of serving to British ships fight German submarines, which have been dominating sea battles within the early levels of World Warfare II.
Her concept was to make use of easy radio waves, however continually change frequencies. On this method, communications can be troublesome to trace or cease. Her frequency-switching idea is the idea for contemporary broad-spectrum communications, together with Wi-Fi and Bluetooth.
For August 2019, contemplate writing about essential applied sciences that impacted your organization’s business and have been patented or invented in August.
A web-based electronics retailer, for instance, might cowl Hedy Lamarr’s invention. An web auto elements store might write about Rudolf Diesel’s August 9, 1898 patent for the interior combustion engine and juxtapose it with the electrical motors that may quickly dominate the car business.
Lastly, an internet craft provider might write a historical past of Isaac Singer’s stitching machine patent issued on August 12, 1851.
four. Issues to Do
Content material advertising is usually its handiest when it helps your viewers study or do one thing. This is likely one of the causes that how-do articles are common. And what-to-do articles might be virtually as impactful.
Contemplate creating an article, video, or podcast round August actions, akin to:
- “10 Life-Altering Issues To Attempt In August,” BuzzFeed.
- “Prime Issues to Do in Philadelphia in August 2019,” Go to Philadelphia.
- “Enjoyable Actions to Take pleasure in With Your Household in August,” The Spruce.
What-to-do posts ought to mirror your model and the merchandise your organization sells.
- A baggage retailer might create “10 Superb Weekend Getaways in August.”
- An electrical bike firm may publish “Solar and Biking: thirteen of Southern California’s Greatest Bike Trails to Attempt in August.”
- A retail clothes shop might publish “August Adventures within the Appalachia.”
- An internet swimwear retailer might write “Forgotten European Seashores You Can Go to This August for Much less Than $1,500.”
5. Cruelty-free Merchandise
The Economist referred to as 2019 “the yr of the vegan,” noting that millennials, companies, and even governments have been beginning to embrace wholesome, cruelty-free diets.
“For the previous half-century, veganism has been a minority inside a minority. In America in 2015, in response to one survey, three.four % of the inhabitants was vegetarian, and simply zero.four % was vegan. However 2019 would be the yr veganism goes mainstream,” wrote John Parker in a piece referred to as “The World in 2019.”
“Curiosity in a lifestyle by which individuals eschew not simply meat and leather-based, however all animal merchandise, together with eggs, wool, and silk, is hovering, particularly amongst millennials. Absolutely 1 / 4 of 25- to 34-yr-previous People say they're vegans or vegetarians.”
For a lot of on-line companies, the transfer towards vegan life is a chance to function not simply vegan meals, but in addition vegan merchandise. The place content material advertising is worried, for August think about attending and writing about native vegan occasions. Listed here are some examples.
- The UK’s first Vegan Youngsters Pageant is August 9 – eleven, 2019.
- Baltimore’s Vegan SoulFest is August three, 2019.
- Belgium’s large Vegan Summer time Fest is August 17, 2019.
- The Portland Vegan Beer & Meals Pageant runs August 10 – eleven, 2019.
Almost each American metropolis has vegan occasions all year long, together with in August. And introducing your self to this loyal group could be excellent for enterprise (and for well being).
As with all matter you cowl, guarantee veganism is sensible for the merchandise you promote.