In April 2019, content material entrepreneurs might pitch spring present concepts, write about necessary political points, play a prank or two, supply tax assist, and acknowledge China’s contributions.
Content material marketing is the act of making, publishing, and distributing content material with the purpose of attracting, partaking, and retaining clients. For a lot of companies, content material marketing has turn out to be the de facto lengthy-time period marketing technique, so it is very important have a gentle stream of concepts.
On this submit, I'll talk about 5 content material marketing concepts your small business might attempt in April 2019.
Pitch Present Guides
The strains between content material marketing, media relations, and search engine marketing are much less outlined in 2019 than these disciplines might have been beforehand.
It isn't unusual for an individual answerable for content material marketing at a small or mid-sized ecommerce enterprise to additionally deal with search engine optimization and media outreach. Recognizing this new relationship, my first content material advertising suggestion for April 2019 is to create a couple of present guides based mostly on the merchandise what you are promoting sells after which pitch these guides or their recommendations to publications and influencers.
These guides might give attention to one of the best presents for males or presents for 10-yr women — or absolutely anything area of interest you'll be able to think about.
Individually, enroll as a supply on Assist a Reporter Out (HARO). In current weeks, for instance, there have been a number of requests on HARO from journalists and bloggers for present concepts.
Deal with Political Causes
Typically it may well make good enterprise sense to keep away from controversial subjects and politics. In case your on-line retailer sells merchandise with broad attraction, it’s often greatest to to not anger one buyer phase or one other.
Nevertheless, in case your model or the merchandise you promote align with a specific political place, you could possibly strengthen buyer relationships when your content material covers political points or when what you are promoting takes political motion.
Toms, a maker and vendor of footwear, attire, and glasses, has all the time been dedicated to causes. The corporate initially got here to fame by giving a free pair of footwear to somebody in want for every pair the corporate bought to a paying buyer. It might be the case that a majority of Toms’ clients are left-leaning on the political spectrum. These clients might, subsequently, be in favor of political causes usually supported by the left.
Lately, Toms has taken a stand towards gun violence, which is more likely to resonate with its core clients. Right here is an excerpt from a February submit revealed on the Toms’ website:
The climate was dismal. Clouds crammed the sky, casting a uniform grey on the stone and concrete buildings that lined the Nationwide Mall. A gentle drizzle stored most individuals off the streets.
However contained in the ballroom of the Liaison Capitol Hill, the local weather was totally different. The room buzzed with the power of volunteers who got here from close to and much to symbolize the voices of People throughout the nation.
College students fixed pins to their jackets, retirees crammed thermoses with espresso, and Toms staff organized the final of lots of of tote luggage full of postcards into three teams marked Cannon, Longworth, and Rayburn — names akin to congressional workplace buildings.
Three months earlier, Toms founder Blake Mycoskie introduced the corporate was giving $5 million to organizations dedicated to ending gun violence, and that anybody who was passionate concerning the difficulty might become involved by going to Toms.com and submitting a postcard to their consultant urging them to cross common background checks.
April Idiot’s Day
For content material entrepreneurs, April 1 is a chance for a innocent hoax, a sensible joke, or the occasional prank.
Your aim then is to provide you with a product announcement or video that may entertain your viewers of consumers and potential clients, and, maybe, earn some hyperlinks for search engine marketing sake.
Listed here are examples of April Idiot’s Day movies to encourage you:
- Jamie Oliver’s new one ingredient cookbook,
- Heinz chocolate mayonnaise,
- Wind, photo voltaic, and compost-powered Chromebooks,
- The Lego VacuSort,
- Star Trek Klingon alphabet fridge magnets.
Tax Day Reminder
Your organization’s April 2019 content material advertising can be helpful. For instance, as a lot as tax day within the U.S. — Monday, April 15, 2019 — is nobody’s favourite date, it might be necessary in your clients.
For instance, a web-based retailer promoting energy instruments, workwear, and work boots might publish an article reminding people about how state and federal tax deductions work and describing how one can discover and print receipts on the corporate’s website.
Equally, if the merchandise your enterprise sells are eligible for particular tax deductions, it's a good suggestion to publish an article saying so and describing the method for documenting the deduction.
Chinese language Language Day
The United Nations Instructional, Scientific, and Cultural Group (UNESCO) has designated April 20 as Chinese language Language Day.
For UNESCO, Chinese language Language Day is a chance “to have fun multilingualism and cultural variety in addition to to advertise equal use of all six official languages all through the Group.”
For content material entrepreneurs, it could actually function a reminder to inform tales about a few of your Chinese language suppliers or clients or take a look at the historic impression China might have had on the merchandise your organization sells.
There might be some very apparent connections. For instance, attire retailers may need to publish a publish concerning the historical past of Chinese language silk or a bit about how the Chinese language clothes business has modified prior to now decade.
Different companies might give attention to Chinese language-People and the way they've impacted the business your enterprise represents.