Probably the most profitable corporations make or distribute services that clear up widespread issues. The smartphone, for instance, solves many issues, similar to not with the ability to examine e-mail whereas grocery purchasing, or accessing the Web the place laptop computer use isn’t possible. Health watches can now rely steps, determine and monitor workouts, and even measure a consumer’s coronary heart fee. A single-serve espresso maker hurries up the method and cuts down on wasted pots of espresso.
Probably the greatest methods to explain a product is to elucidate precisely the way it’s an issue solver. On this submit, I’ll take a look at few alternative ways to ship the message.
Find out how to Clarify Drawback Fixing
Use easy and constant branding of the location, firm, or merchandise. Via a collection of scripted movies and relatable pictures, Poo-Pourri has skilled an immense quantity of success. The Poo-Pourri woman handles embarrassing conditions with humor and style. If it weren’t for tackling the issue (rest room odors) head-on in a method we will all relate, this product — packaged in a floral designed bottle — in all probability wouldn’t be as well-liked.
Use pictures and video to point out particular makes use of. For greater than a century, individuals have relied on the Swiss Military Knife for its versatility. There are numerous manufacturers that produce an identical merchandise. Gross sales of this kind of drawback fixing product rely closely on context-of-use imagery and video demonstrations. Bullet factors itemizing all of the totally different makes use of additionally helps convert.
For enhanced variations of tried-and-true merchandise, emphasize the upgrades. Sharpie is a well-liked maker of pens, markers, and highlighters. Sharpie’s Clear View tip improves the highlighting course of by eliminating blind spots and permitting for extra precision. It’s a useful enchancment to an already profitable idea: highlighting textual content on pages.
Tackle a number of audiences and makes use of. Some merchandise have a number of functions. The most effective examples of that is duct tape, which has been used to make every part from storage bins to clothes. Years again, Duck Model embraced the will of artistic people to make designer gadgets out of its product by introducing colours and patterns of duct tape. At the moment, the corporate focuses on each crafters and do-it-your self fixers.
Briefly, when writing headlines and descriptions, understand that probably the most profitable merchandise are easy ones that remedy critical issues. Even merchandise which have many options can nonetheless be showcased as having easy options. The secret is to first determine your audience’s ache factors, after which clarify how the merchandise handle them.