18 Mother’s Day Marketing Ideas for Lifestyle and Fashion Merchants

18 Mother’s Day Marketing Ideas for Lifestyle and Fashion Merchants

May 4, 2018 4:07 pm

Mom’s Day can generate substantial income for trend and way of life retailers. On this submit, I’ll supply 18 techniques and methods to spur ecommerce gross sales throughout this essential purchasing vacation.

Merchandise and Packaging

Add merchandise. Retailers ought to add new merchandise that attraction to mothers, stepmoms, and godmothers. IF you can't create a whole line, contemplate including present gadgets to present classes.

Create present units and baskets. Each vacation — particularly Mom’s Day — is a wonderful time to bundle your merchandise, create present baskets, and make further website classes to extend your common order. Present units ought to attraction to diversified demographic segments and worth factors.

Deploy upsells and cross-sells. A compelling upsell technique for Mom’s Day is important. Recommend present units and baskets to everybody who outlets in your retailer through the Mom’s Day season. Additionally, add related cross-promote gadgets within the checkout that additionally perform as standalone presents. For instance, in the event you promote attire or magnificence, an unique candle may be both a cross-promote merchandise or a gift by itself.

Use particular packaging. Moms are ladies. They worth magnificence and a spotlight. Custom-made present tissue, wraps, plastic luggage, and hand-written playing cards will value you a few additional dollars, however they may carry out miracles. These gadgets may also save your clients’ time in wrapping and presentation.

Additionally, embrace a free high quality present in each order. Making an order appear to be a gift and together with a free trendy present dramatically decreases return charges.

Gift baskets, gift sets, and special packaging are among the many promotions that appeal to Mother's Day shoppers.

Present baskets, present units, and particular packaging are among the many many promotions that attraction to Mom’s Day buyers.


For any vacation promotion, retailers with restricted budgets and personnel ought to think about buyer retention relatively than a separate acquisition technique. Giant retailers ought to run Mom’s Day pay-per-click on campaigns, purchasing feeds, and Fb advertisements.

Make a separate website class. Your website should have a specialised, key phrase-optimized class for any main vacation. It can create a greater buyer expertise and assist with search engine marketing.

Place a key phrase-based mostly present information on the website. Having a present information is a standard ecommerce follow. However in 2018 this tactic ought to present a superb worth to buyers.

Present guides can come in several varieties, akin to a graphic, an infographic, a weblog publish, a downloadable doc, or a video. The information ought to record merchandise and showcase their advantages.

Additionally, complete present guides can appeal to hyperlinks and in any other case carry out properly in search rankings. Influencers and social media customers can check with them, too.

Lead magnets could be very productive for on-line retailers. Retail clients respect priceless info. They'll trade their e-mail tackle in change for ebooks, guides, and different useful collateral. Offering worthwhile content material additionally generates belief from consumers. It may possibly separate a distinct segment retailer from an enormous competitor.

Produce movies for YouTube. Repurposing your present information or lead magnets into YouTube movies will create publicity. (YouTube is the second largest search engine, in any case.) For those who don’t have a information, shoot movies of your newest assortment or product line with explanations of advantages.

Comply with widespread video-optimization practices of utilizing key phrases (together with file names) and writing unique descriptions. Additionally, contemplate little-recognized techniques similar to entrance-loading key phrases, producing engagement (particularly feedback), utilizing a small variety of extremely particular tags, creating eye-catching thumbnails, and making your video longer moderately than shorter. Think about using prolonged descriptions — i.e., mini-weblog posts.

Launch a devoted Pinterest board. A Mom’s Day board on Pinterest will produce fixed visitors. Even when Pinterest isn't a main social media outlet in your firm, with few or no followers, your board will nonetheless generate visitors from the Mom’s Day-associated key phrases.

Use on-website marketing. Place promotions in your website and make them extremely seen. They need to be smaller, nevertheless, than unique gives for present clients.

Emphasize e mail marketing. Improve the frequency of promotional emails to compete with different retailers. If buyers worth your retailer, they'll fortunately obtain your emails. Additionally:

  • Record the advantages of your merchandise and your retailer in each promotional e-mail. This might embrace, for instance, offering present wrapping, free presents, and free returns and exchanges.
  • Phase emails by time zones to ship them at the most effective hour for conversions.
  • Embrace particular gives and cross-sells in all transactional emails.
  • Make deserted cart emails a big a part of your Mom’s Day technique.

Contemplate influencer marketing. When you have relationships with influencers, allow them to run your campaigns. However keep away from testing new audiences, as Mom’s Day buyers have a tendency to purchase from retailers that they belief.

Social media. Past Pinterest and YouTube, which I’ve mentioned above, contemplate these social methods.

  • Instagram. Cut up your present information into collection of Instagram posts and use branded and longer-tail non-branded hashtags. Combine informational and promotional posts.
  • Fb Group. If in case you have an engaged group, a Fb Group may be the most effective locations for Mom’s Day promotions. If not, begin constructing your group now to organize for an upcoming vacation.
  • Snapchat. Showcase your Mom’s Day merchandise.

Retarget guests to your web site with interesting advertisements and provides on Fb and Google search.

Native search engine optimization. Record your promotions and merchandise on Google My Enterprise.

Delivery and Buyer Service

Supply delivery promotions. Supply free floor delivery 10-12 days earlier than Mom’s Day and free 2-day delivery a number of days beforehand. If in case you have enough margins, supply in a single day delivery a day or two earlier than Mom’s Day to draw final-minute consumers. Make all delivery promotions outstanding in all classes and delivery-coverage pages.

Free returns and first exchanges. This can appeal to and luxury buyers.

Improve customer support. Think about using a 24/7 name middle in the course of the Mom’s Day purchasing interval. In any other case, prolong your customer support hours and ensure to reply all questions on social media inside half-hour.

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