Over one hundred million individuals in Russia go to at the least one social community daily. Probably the most visited social networks in Russia are as follows, so as.
The audiences strongly differ. Eighty % of all VKontakte — VK — customers are underneath 34 years previous. Odnoklassniki targets a center-aged viewers, between 34-forty five. Fb and Twitter are primarily utilized by individuals with superior technical, social, or enterprise expertise, reminiscent of managers and executives. Instagram is extra common amongst females aged thirteen-34. YouTube customers come from all of these demographics.
Probably the most lively customers stay in huge cities. Virtually 70 % of all social media visits come from cellular units.
VK is probably the most visited social community in Russia. SimilarWeb provides it a worldwide visitors rank of seven. Alexa ranks it fifteenth. The community itself claims ninety seven million month-to-month guests. Most of them converse Russian, however it’s open to the world and helps over eighty languages, together with English and Arabic, in addition to Asian languages. Roughly 2 million accounts on VK have “USA” of their location area.
What makes VK totally different from different networks is you can add, retailer, share, and discover any information you need, even music and movies. All of that media can be utilized in advertisements. VK makes an attempt to guard copyrights, however principally when copyright holder complains.
VK is closely used to advertise services. This doesn't irritate customers. In truth, Russians don't discover promotions annoying. Eighty % of customers comply with their favourite manufacturers to remain updated with new merchandise and particular presents.
Probably the most watched ads are for trend, well being, occasions, devices and journey. Advertisements about style have the very best conversion: about forty %. Subsequent is wellness and well being, at 32 %.
Apparently, Russians favor looking for merchandise on VK from cellular units, however ceaselessly make a purchase order from a desktop.
Promotions on VK
Advertisers on VK should first create on account, which requires an e-mail tackle and a cell phone quantity. The quantity is required to ship an activation code and, additionally, inform you about important actions together with your account. Thus having a cellular quantity hooked up to a VK account makes it troublesome for hackers to steal to take over the account.
When you use Fb, you possibly can simply handle VK. There are various promoting choices on the platform. Probably the most used are group advertisements, on-web page advertisements, information feed advertisements, tales (that are a replica of Snapchat Tales), and Stay video. All advertisements have many concentrating on choices.
Your first step to start out promoting in VK can be to create a Group after which construct the viewers with compelling content material: textual content, footage, video, audio, and downloadable information. You can even create menus and add merchandise on the market, in a mini storefront.
- Group advertisements. After making a Group, you'll get entry to promoting instruments. VK has its personal constructed-in placement market to seek out the correct Group on your present posts or to supply your Group viewers to different advertisers. One submit within the style and wonder class that may attain 1 million impressions will value round $70. General, advert costs range considerably, relying on the class and the viewers high quality.
- On-web page advertisements. These advertisements seem on the left aspect of VK pages, however solely on desktop computer systems. Advertisers pay by impressions or by clicks. One thousand impressions will value round $zero.25 — 25 cents. One click on might be near $1.
- Information feed advertisements. You possibly can promote your posts in customers’ Information feeds. They'll see the advert amongst different posts whereas scrolling down the feed. One thousand impressions will value round $four.
- Tales are a strategy to share your footage and brief movies with out publishing them in your web page. Your folks and subscribers can be seeing the Story on the highest of their information feed in a separate block for twenty-four hours after publishing. You possibly can add indicators and stickers to your content material to complement it.
- Stay. Stay broadcasts seem like common movies. They begin enjoying mechanically when seen on the information feed. As quickly as you begin a Stay video, subscribers and buddies get notified and may be a part of with one click on. Stay is obtainable solely on cellular.
VK just isn't troublesome to make use of. And don’t be fearful of language distinction. Keep in mind, greater than half of Russians can converse English.