Here's a record of excellent digital marketing campaigns from 2018. The campaigns embrace consumer-generated content material, pretend advertisements, specialised movies, private tales, influencers, resolutions, and wrap-ups.
IHOP – IHOb
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our identify to IHOb. Discover out what it might b on 6.eleven.18. #IHOb pic.twitter.com/evSxKV3QmT
— IHOP (@IHOP) June four, 2018
On June four the Worldwide Home of Pancakes, or IHOP, tweeted that it was rebranding itself as IHOb. Followers immediately weighed in on the attainable meanings of the “b.” Then the corporate introduced the b stood for burgers, and the corporate launched a brand new number of tasty hamburgers. In any case, burgers are probably the most-ordered entrée in eating places nationwide. The transfer shortly drew ire and outcry from followers on social media. In July, the corporate admitted the hoax, together with a pancake promotion to have fun the chain’s sixtieth birthday.
LinkedIn – #InItTogether
The #ItInTogether marketing campaign from LinkedIn explores why individuals work. Professionals who don’t match a white-collar stereotype — together with a rancher, a physicist, and an animator — share what drive them and why they’re “in it.” The 12-week built-in marketing campaign was launched with a tv spot through the Golden Globes, adopted by paid social media, video, radio, podcasts, search engine marketing, and different partnerships, in addition to a microsite the place staff might clarify why they’re in it, too.
IKEA – “Oddly Ikea”
Autonomous sensory meridian response — ASMR — is the tingling feeling some individuals expertise once they hear sure sounds. ASMR movies have develop into fashionable as viewers search meditative rest. (Since 2011, the movies of Mild Whispering ASMR acquired over 550 million views.) In Ikea’s “Oddly Ikea” video, a lady makes a mattress and fluffs pillows, creating soothing sounds whereas whispering about IKEA dorm room options. The 25-minute video is a compelling mash-up of promotion and sensible content material.
Nike – “Dream Loopy”
Nike’s “Dream Loopy” video, narrated by Colin Kaepernick, asks, “Are your goals loopy sufficient?” The video is full of inspirational tales of athletes who defied all obstacles and shattered expectations. Using Colin Kaepernick, the previous NFL quarterback who famously knelt in the course of the nationwide anthem, has drawn criticism. However the outcomes are clearly profitable. The corporate gained one hundred seventy,000 Instagram followers and the YouTube spot has over 27.four million views.
Levi’s – “It’s Your Vote”
Forward of Nationwide Voter Registration Day on Sept. 25, Levi’s launched the “It’s Your Vote” marketing campaign, which featured a video spot, in-retailer voter registration cubicles, and a microsite. Because the election drew close to, the model crammed its Twitter and Instagram feeds with empowering tales and pictures of celebrities sporting Levi’s “Vote” t-shirt.
Uber – #BeyondFiveStars
When your driver goes #BeyondFiveStars, share a praise. Share some love. It solely takes a number of seconds, however it could go additional than you assume: https://t.co/CL3JJ9dmUB
— Uber (@Uber) January 24, 2018
Uber started 2018 with the #BeyondFiveStars marketing campaign to thank its drivers. The preliminary movies and microsite profiled a few of its most complimented drivers of 2017, encouraging clients to publish constructive experiences on Twitter, Fb, and Instagram, in addition to providing compliments within the Uber app.
ASOS – #AsSeenOnMe
ASOS’s #AsSeenOnMe marketing campaign is an effective instance of a model stimulating consumer-generated content material. Followers can use the #AsSeenOnMe hashtag for any outfit from the retailer. If chosen, they're featured on the ASOS Instagram feed.
Spotify – #2018Wrapped
This beautiful a lot sums up how each Monday this yr felt ???? Get your #2018Wrapped ???? https://t.co/owfUgXEQ4Q pic.twitter.com/22cU6dcD7S
— Spotify (@Spotify) December 10, 2018
Spotify started 2018 with a “2018 Objectives” marketing campaign, publishing humorous and quirky resolutions by way of social advertisements to focus on every consumer’s location, along with native billboards. In December, Spotify started its #2018Wrapped marketing campaign, encouraging listeners to examine their yr-finish listening stats at Spotifywrapped.com. The #2018Wrapped marketing campaign encompasses over 350 distinctive advertisements, lots of that are area particular, that includes almost 50 artists and creators. The yr-in-evaluation marketing campaign is delivered within the quirky tone because the “Objectives” marketing campaign.
Olay – #FaceAnything
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We’re thrilled that Olay has been nominated for #TheYouTubeAd That Rewrites the Guidelines! Click on hyperlink in bio to vote for Olay.
A publish shared by OLAY (@olay) on Nov 29, 2018 at 6:48pm PST
2018 was a yr of empowerment for ladies. Including to the motion, Olay’s #FaceAnything marketing campaign enlisted the Fearless 9, 9 influencers throughout a variety of professions and backgrounds, together with a comic, a gold medalist, and a most cancers survivor. Within the marketing campaign, every of the 9 ladies shares her private story of overcoming obstacles and attaining her objectives. The marketing campaign ran throughout social media channels, in addition to a microsite.
Weight Watchers – #WWFreestyle
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PART 1. ???????? MAJOR KEY ALERT!!! ???????? In full 2018 ???????? MAJOR KEY ALERT!!! ???????? In full 2018 mode…excited to be dwelling this #WWFreestyle life with you. I already Removed 20 kilos and prepared for extra. Experience with me on my journey to greatness. Bless up Weight Watchers!!! #2018secured what I really like about this it’s a life fashion and I nonetheless can take pleasure in on the similar time journey wit me although this journey ! I CAN SHOW YOU BETTER THAN I CAN TELL YOU … I’m so targeted let’s go!! @weightwatchers (Individuals following the Weight Watchers plan can anticipate to lose 1-2 lbs./week.)
A submit shared by DJ KHALED (@djkhaled) on Jan 1, 2018 at 10:32am PST
On January 1, music producer and energy-influencer DJ Khaled posted that he had joined Weight Watchers and was dwelling the #WWFreestyle life. As a social media ambassador for Weight Watchers, Khaled shared his expertise and progress throughout social media channels whereas following the brand new WW Freestyle program. Historically Weight Watchers’ movie star spokespersons have been ladies. Involving DJ Khaled broadens the model message to younger males.